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Showtime’s Babass Homeland Premiere
ByNalts
Hats off to Showtime, which not only secured a full takeover ad on YouTube to debut “Homeland,” but ran the first episode free on YouTube. No ads, no punitive actions ala Hulu if you fast forward or rewind. That’s just badass, and an amazing marketing strategy. GIVE AWAY your pilot, friends. And you get free…
A Plea for Videos Featuring On-Air Talent Rants & Outtakes
ByNalts
Dear production team, For years you’ve quietly enjoyed that old Beta tape packed with outtakes of your abusive talent — sharing it only with select friends after dinner (and a cheaper version of the beer your talent drinks on his bloated network expense account). Now you’re seeing your production-crew comrades upload clips of nutcase anchors…
Moe’s Burrito Video Contest
ByNalts
Vitrue and Moe’s are creating an online community that enables Moe’s consumers to create, produce and upload their own video ads. In the submitted advertisements, consumers will be asked to showcase how they are doing their part to put a Moe’s burrito in the hand of every woman, child and man across the nation. Submitted…
Online Video | Revver | Video Business | Web 2.0 | YouTube
Eefoof Compared to YouTube… Like Revver Doesn’t Exist
ByNalts
Interesting that Eefoof — a relatively new site that pays creators for content — is getting billed as a “YouTube competitor.” Check out this CNBC story and this Digg.com post, which raises the question as to whether it will be a YouTube killer. Mashable challenges the business model and calls the site ugly. I give…
People of Walmart (comedy music video)
ByNalts
From the folks who brought you the Shaycarl love song, it’s the PEOPLE OF WALMART. Sam would be so proud. So proud.
Dr. Who BBC America Campaign: I Love It When A Plan Comes Together
ByNalts
As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…