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YouTube Rival Has Killer App (Advertising Age)
ByNalts
Advertising Age writer Beth Snyder Bulik called Revver.com a TouTube rival with an model that’s a “kill app.” She describes the $30K profit Steven Voltz and Fritz Grobe made through their infamous “Extreme Diet Coke and Mentos Experiment.” Revver advertisers include Microsoft, Universal Pictures, Warner Bros., and American Apparel. Larger content creators are contributing to…
The Ultimate Challenge to Video Creators: Intimacy Versus Popularity
ByNalts
Yesterday I urged marketers to pursue niches instead of wildly popular videos. But if video creators pursue small niches, their videos will get fewer views, and they’ll therefore make less money via YouTube’s Partner program (which shares ad revenues based not on the appeal of the videos but the total view count). Ideally creators will…
Font Conference: CollegeHumor
ByNalts
It pains me to see so few views on YouTube for something this well written, acted and edited. It’s called “Font Conference” and it’s a great personification of the fonts we know so well. Baskerville Old Face and Bookman OId Style duke it out. Arial Black feels discriminated. Wide Italian played by an overeating fat…
Age of Blockbuster is Over. Smaller Audiences for All.
ByNalts
“The age of the blockbuster is over,” Wired magazine editor Chris Anderson pronounced at the 2007 National Association of Television Program Executives (NATPE) conference in Las Vegas. Here are some interesting pieces of information as reported by B&C (Broadcasting & Cable). The event kicked off with a panel discussion about how to monetize content and compensate…
“World Wide Rave” Party
ByNalts
Book review of David Meerman Scott’s “World Wide Rave” book about rules of social media, PR and marketing.
Thanks for Helping Jack Up Votes on Video Contest
ByNalts
It’s the kind of thing that drives semi-pro creators insane (see Jared’s VideoContestKing post). A video contest based not on the quality of the entries but the “popularity” of the creators. I entered Great Wolf Lodge’s contest, but was amazed that despite family & friend e-mail campaigns that we couldn’t get beyond 2% of votes….