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Parkour Video (Russian Buildings)

ByNalts

Courtesy of the recently retired GoogleTube Video of the Day blog, here’s one of the coolest videos on the web. These guys are doing Parkour, and making it look as easy as napping. These guys do it in a series of abandoned Russian buildings. According to Wikipedia, Parkour is a physical discipline inspired by human…

See You on YouTube Live

ByNalts

Yeah, so I’ve never been much for live vlogging. Kinda started and killed the blog.tv thing. But this sounds like fun… YouTube Live in San Francisco next weekend. There are a bunch of live performances per my promo about it with Chad from Clip Critics. It’s listed as an entertainment gathering party celebration. So I’m…

If She’s Pretty and Asian… She’s Probably a Computerized Virtual Composite

ByNalts

NOTE: Made a video about this. Watch it! So you’re trying to sell some candy in Japan (Glico’s Ice Nomi), and you sign  a pop band that appears to be an SNL parody of Gorgeous Tiny Chicken Machine Show (see “fun fact” at end). Sales are up, but you decide you could sell another 30% of…

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Why YouTube Beats Twitter and Facebook for Marketing

ByNalts

I’m so tired of the hype around Twitter and Facebook for marketing, and I recently wrote a satire of the whole social-media racket. Here’s why I like YouTube better for marketers and advertisers, and I’ll end with an example. It’s the second largest search engine You get an assload of data on the video’s performance…

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How to Turn a Viral Video Blunder Into a Public Relations Nightmare

ByNalts

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…