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Five on Fridays (Floyd Hayes)

ByNalts

This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!

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How Will Online Video Sites Deal With Liability? Can They Have Their Souflee And Eat It Too?

ByNalts

Jean-Baptiste Soufron is French, Chief Legal Officer of the Wikimedia Foundation, writes in this recent blog post that “more and more copyrighted content are being uploaded on their servers without the proper authorizations from copyright owners.” Says Soufron, their content is too often violating third parties copyright or privacy, they expose their users to the…

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Quiz: You’re the Head of PR for Unilever

ByNalts

You’re the head of public relations for Unilever. Time for a quiz. But first, a background to our case study. Your company’s Dove Evolution campaign was a great success (see video) with more than 12 million views. Meanwhile you’ve got this other lil’ brand called Axe, that happens to be using viral video to relentlessly…

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10 Steps to Finding a YouTube “Weblebrity” to Pimp Your Product

ByNalts

Dear, Brands. As a marketer and video creator, let me assure you that you don’t have to feel guilty about wanting a video creator to pimp your product. It will make them happy, and provide your brand an important entry to “consumer generated media.” So why aren’t you doing this already? You’re scared it will…

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YouTube Now Advertising Free!

ByNalts

 Well it’s been a week or so since I’ve seen an Invideo ad on YouTube. I’m not aware of a public statement regarding what is allegedly a technical issue. My new banner is “Nalts: Now With No Advertising.” And I’m still posting away… At least the subliminal ads are still running (see YouTube Picks).