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Five on Fridays (Floyd Hayes)

ByNalts

This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!

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Halloween in August and GarageBand O.D.

ByNalts

Have you noticed the annual Halloween stores have begun to open? How do these companies survive with 2-months of sales a year? Oh. 95% margins, that’s how. Anyway… it starts with buying an “old man” mask… which kinda begs for a video. …Then the candy river begins to flow. On the musical scores: I splurged…

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Exposed: Big Media’s Bias Against Online Video

ByNalts

I was interviewed Friday by a major U.S. television network on the subject of online video, and caught some footage of the reporter’s loaded questions and biased reporting. You’ll hear how he tries to shape the discussion to confirm his own belief that online video is crap, and that big media will continue its reign….

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Gender Switch? Ask Your Doctor About Femedone

ByNalts

Thinking of switching genders? Ask your doctor about Femedone (see video). Thank goodness we didn’t accidentally call it Femidone, which is apparently a female condom. This goes to show… be careful about taking other people’s prescription drugs. I’ve been on business travel and vacation, and I can’t tell you how good it felt to wake…

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The Richter Scales Do Tech Parody of “You’ve Got to Have Hart”

ByNalts

Remember The Richter Scales and their controversial “Here Comes Another Bubble?” Common- a photographer named Lane Hartwell sued, and they had to pull the video down? I was furious and held a contest for those who could do the best mosh-up of Hartwell’s photos? Courtesy of TechCrunch, here are The Richter Scales at TechCrunch’s “The…

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Get Rick Quick? Amazing Case Study on Viral Video Impact (Diet Coke and Mentos)

ByNalts

Who would have thought that a few hundred dollars worth of Diet Coke and Mentos could turn into $30,000? According to this Wall Street Journal article, viral videos — which featuring explosive shots of Mentos mixed with Diet Coke — http://www.eepybird.com/ have generated several million of views. This is not uncommon for YouTube, but it's a…

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Top-10 “OMMA Video” Insights & Favorite Twitter Posts

ByNalts

Here at NYC’s OMMA Video conference with discussions about online video, monetization, engagement, advertisements, mobile video, and so on.. here are my top 10 insights, followed by my favorite Twitter posts.  Everyone seems to think advertising dollars should fund production. But if I’m a marketer, I’m not diggin’ that model. Shoot- I wanna sell product…