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YouTube’s Accidental Rocket: Whoa, duuuude.”

ByNalts

"There is a sense that YouTube accidentally built a rocket and is willing to hang on to see where it goes," observes Technology Writer Kevin Maney in an article from USAToday. "Co-founders Chen and Chad Hurley can be like the main characters in Bill and Ted's Excellent Adventure, who go for joy rides in a…

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Three Golden Rules of Online-Video Creation

ByNalts

For years I’ve written countless words about “do this” and “don’t do this” related to online video creation. Some of this applies to amateurs or pros, and some to advertisers and brands. Today’s advice pertains to three “Golden Rules”, and it’s important for all of us- but especially creators. Let’s look at the Three Biggest…

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Promoting Your Brand With Viral Video

ByNalts

I debated heavily before posting this, because this blog is supposed to be a review of the fun world of viral video and marketing (not an advertisement for my services). That being said, I think some of you readers may be interested in how I work with sponsors. As you know, I advocate that brands…

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Ted Stevens Describes the Tubular Internet (the Rap)

ByNalts

Courtesy of Steve Garfield’s “Off on a Tangent,” and Joho the Blog… We give you the Ted Stevens Tube Rap: Click to here Ted Stevens Tube Rap (opens MP3). For more, visit CNet’s Political Blog (All Your Internet Are Belong to Ted Stephens). You have to love the fact that the person REGULATING the Internet…

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The Problem With Predicting the Future of Online Video (and the magic of marketers)

ByNalts

Ladies in gentleman, in this seminal post, I shall speak to you not as a video entertainer but as a student of psychology, a practicioner of marketing, and a former magician (age 10). Watch in awe as I explain why our human species has trouble predicting the future, why some of my online-video foresight has…