80% Online-Viewers Stop Watching a Frozen (Rebuff) Video
When a video freezes it’s called a “rebuff,” and it happens 8% of each video stream. And when it does, 80% of viewers stop watching.
That’s according to TubeMogul, who track these things from the players it monitors. Tubemogul also allows publishers to push their content to all the major online-video sharing sites for free.
Are they refreshing and coming back? You wish.
No patience. Keep that in mind when you’re making your video too, because we’re willing to bet a pregnant pause has a similar effect.
This is another reason I can’t believe many of my clients still use Quicktime on their website instead of a flash player or YouTube or blip.tv embed.
In the middle of reading this blog post I had to rebuff. By “rebuff” I mean take a dump.
4 sho!
Eight percent? I wish!
I’m going to start calling my poops “rebuffs.” I’d say I have zero tolerance for frozen videos. Very little worth the wait. So someone else must be waiting to balance me.
And here I was paying attention to the phrasing and timing of my vids hoping not to leave pregnant pauses.
Oh btw. Most all Youtube vids freeze/rebuff. I find myself hitting f5 several times until I get the damn thing to load properly. The curious thing is that this seems to happen more to the lesser known/non partner vids.
Oh…….lookee……I have F keys on my keyboard, too. Wonder what they do?
Sometimes if the elevator doesn’t come, I bang the button over and over again. Thanks, JimmerSD and Marquis… now I’ll try the F and F5 keys when this happens.