The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent”
Thanks to Mike Abundo of Inside Online Video for alerting me to important stuff like this that I might otherwise miss.
Old Spice’s 2014 Superbowl ad shows moms singing and stalking their sons
So there’s a galary of amateur videos (consumer-generated advertising) posted on Doritos’ UK website, including this classic Davideo hit. He’s the UK creator of the exploding Diet Pepsi Mentos girl, and one of my favorites in the use of abstract video animation (so be sure to rate it if “five sizzling chips” if you like…
This blog was originally founded as a way to help amateur “online video creators” make cash. It’s drifted into a review of the online video industry, advertising implications, and even a source for current popular online viral videos. For this post let’s get back to our roots. Through the sweat, blood and tears of MarquisdeJolie…
More research about online-video and television viewing. This Harris study tells us so much and yet so little. What I was hoping (based on the lead) is that it would talk about how online-video is cannibalizing, if at all, television viewing. Certainly for me I spend far more time watching video on my monitor than…
Jerry Lewis used to be really big in France. That’s what I’m going for in Denmark. Is that near Sweden? Diese Woche hatte der Moon Autor Benny Blaschyk die einmalige Gelegenheit ein Interview mit einem sehr bekannten YouTube User namens Kevin Nalts aus New Jersey zu halten. I have no idea what that means. But…
If there’s one thing more fun than speaking to hundreds of marketers before a giant video of yourself like a “Rolling Stones” concert, it’s to read Twitter “tweets” after you speak. By searching #mweek and @nalts after my talk on Wednesday, I learned what “stuck” with the Toronto “Canadian Marketing Association” audience. Canadians are nice,…
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Huh?
You’re welcome, Nalts. What do you think of the IAB’s definitions?
WTF does any of this mean and why should I care?
Marilyn said “WTF”. Clearly I’m wearing her down.