The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent”
Thanks to Mike Abundo of Inside Online Video for alerting me to important stuff like this that I might otherwise miss.
You’re either Republican or Democrat. Prolife or Prochoice. But where are you on the DRM issue? For or against. Some background in case you haven’t made up your mind (courtesy of Wikipedia): Pro-DRM: creators of digital works should have the power to control the distribution or replication of copies of their works, and to assign…
A bit off the subject of online video, but too good to ignore. My friend led a comedy troupe in college (and I got free admission and beer by videotaping). Now he’s in a cube, and has decided to blog some highlights of his loud neighbor’s phone conversations. The new blog is titled, appropriately, “A…
So well done. Great reactions and the audio clinches it…. Hats (and scarf) off to Jason and other members of the Scary Snowman troupe, which seriously needs to collab with Improv Everywhere. I can see a fleet of them.
David Lazarus of the LA Times writes about the FCC’s role in shaping broadband enabled television (remember that computers are in 74% of homes, but televisions in 99%). In the wake of Comcast’s impending takeover of NBC Unviersal, Lazarus writes: If federal regulators have their way, the next big thing on the tech horizon will…
When you think about combining bikes and video cameras, you basically imagine one of the following three scenarios: Guy’s front wheel stops, and he flips before jamming his groin. Guy does stupid jump into lake, but knocks his groin and misses lake Kid drives bike into bushes Apparently the world of biking and online video…
Boring people suck. I’m going to put that on a t-shirt to prove I thought of it. If you don’t provide a funny comment below than you’re boring and you suck. Mind you that it would be better to try to be funny and fail than not to try again. I came up with that…
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Huh?
You’re welcome, Nalts. What do you think of the IAB’s definitions?
WTF does any of this mean and why should I care?
Marilyn said “WTF”. Clearly I’m wearing her down.