The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent”
Thanks to Mike Abundo of Inside Online Video for alerting me to important stuff like this that I might otherwise miss.
comScore today announced that in the third quarter of this year (3Q 2010) about 1.3 trillion Internet display advertisements were served to people in the U.S. (a 22% growth from the same period in 2009). We were too lazy to register to download the report, but not so lazy as to avoid making “wild, unfounded…
Growing up in a family of 7 (5 kids) I learned two things. Eat popcorn very quickly or there will be none left for you. When a new carton of ice-cream is opened, you have to move fast to be the first poke. The 2007 version of the ice-cream “first poke” is the strange pride…
How’d you like to be the programmer that gets a call before 9 a.m. Pacific time, and someone’s yelling about how the YouTube homepage isn’t loading correctly? Your hangover swells as you hear the barking shrill of a panicked voice say something about the logo missing. Would you kinda feel like the guy in a television…
The Wall Street Journal (a really old newspaper that a lot of people read… some of whom aren’t directly responsible for the financial crisis) reports that although only about 1% of people have moved entirely to online-video instead of via cable… people are dropping cable TV to save money. Integrated Media Measurement Inc., reported that 20%…
All the bad advice on how to manipulate YouTube in one handy video. Where do I start? Buried in this, actually, is some good advice… Like being creative about tagging with less competitive terms. And keeping a video shocking and fast, and coming up with clever names and thumbnails. But much of it is futile…
I’ve been studying online-video comments for a few months, and I’d like to share my unscientific but well-documented conclusions. Online-video commenters come in three segments: Angry cynics (66%) Supportive fans (23%) Self promoters (11%) For some of my videos it would take more time to read the comments than it did to shoot, edit and…
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Huh?
You’re welcome, Nalts. What do you think of the IAB’s definitions?
WTF does any of this mean and why should I care?
Marilyn said “WTF”. Clearly I’m wearing her down.