Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution… Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not…
You know, if I ever questioned whether it was worth writing an eBook (“How to Become Popular on YouTube Without Any Talent“), it’s all behind me now. Songwriter Abby Simons has made the homepage of YouTube with “Let’s Make a Collab.” For those of you new to this space, a collab (collaboration) is when several…
So it’s been a week since my last post. I’m rusty. Yet I’m down in Florida at the iMediaConnection Brand Summit, and the theme is “Turning Advertising Into Content.” I simply love that tagline, and quite possibly may steal it. The event is packed with marketers from some of the largest names in the world…
YouTube announced on January 30 (see YouTube blog) that UK ‘tubers can now join the Partners program and share in advertising revenue. Why do journalists often frown at this? Here’s a Texas journalist who is saddened by the idea. When I was interviewed by Fox after the program started in the US, the interviewers had…
Online video collaborations are probably my favorite part of online video. Probably the first online-video creator with whom I developed a parasocial relation was the affable homeless guy from Texas known as Marquisdejolie. He has a blog. Google it (anyone catch that reference?). Via JibJab, here’s him break dancing with me, and songwriter-nurse-YouTuber, ChristopherMast. Before…