Cheating YouTube. And Proud.

We’ve seen lots of YouTube cheaters, but I believe this is the first company that has boldly announced it will cheat YouTube. Driven by disappointing view counts on YouTube and a shameless desire to self promotion, EndlessEurope’s Matt Dickinson writes the following on a comment (edited slightly below for clarity) here on WillVideoforFood.com: My company has decided to…

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When a 2-Minute Ad is Too Short (Ellen Degeneres and Animals in Amex ad)

I wanted this 2-minute ad to be 5-minutes. Ellen Degeneres stars in this Amex ad featuring animals as her colleagues. It’s better than most content. Absolutely nothing about Amex until the end. But it ties right back to the integrated campaign and it’s as viral as they come. If you’re trying to make yourself sick…