October 2006 - Page 6 of 8 - Will Video for Food

Why Google and YouTube is Moronic

ByNalts October 10, 2006December 20, 2009

I resisted the temptation to read everything and organize my thoughts. Just woke up, poured coffee, scribled some notes, turned on the camera and ranted. Here’s the resulting “video rant” about yesterday’s news that Google is buying YouTube for $1.65 billion dollars. Here’s the same video posted on YouTube. Top 10 reasons this Google acquisition of…

YouTube

YouTube Founders Message to World: Blah, Blah, Blah… We’re Kings

ByNalts October 10, 2006

This is what happens when young entrepreurs don’t listen to their parents — the public relations experts. It’s a video announcement by Chad Hurley and the other kid about how they sold YouTube to Google. Memo to Google- find them a spokeperson and keep ’em behind the camera.

Google | google video | YouTube

Google Gulps YouTube… The $1.65 Billion “Crying Game”

ByNalts October 9, 2006

Google proposed to YouTube. It reminds me of The Crying Game, only we haven’t gotten to that part in the movie when the camera tilts down to reveal the “secret plot.” Perhaps the most fascinating thing ahead will be to watch what happens to Google Video as the merger works its ways through the legal stages. Hey-…

MediaMoGirl Debuts

ByNalts October 9, 2006

MediaMoGirl debuted this weekend with its first news report. The site combines news and comedy with the motto that “first we make you laugh, then we make you think.” Read more in the “about” section of MediaMoGirl. So each of the approximately 5-minute videocasts includes some short bits followed by a story on something important….

advertising | book

Viral Case Studies… Coke Zero and Gap

ByNalts October 6, 2006December 20, 2009

A panel at last week’s Online Media, Marketing & Advertising (OMMA) conference in NYC was titled “Campaigns that Seek Out Consumers will Fail. Campaigns that Consumers Seek Out Will Succeed.” Here are two examples of Coke and Gap viral ads — so dang fabulous you can just IMAGINE the resistance they got from their respective corporations….

Google | google video | YouTube

Google Runs Out of Things to Do With Money

ByNalts October 6, 2006

Google is considering, according to Wall Street Journal sources, buying YouTube. No, seriously. Click here to read more. They say a boat owner’s two happiest days are when they buy a boat and sell it. Incidentally, note that Nielsen (click chart above) and Hitwise (see below) are both putting YouTube as the clear market leader…

advertising | book | Video Advertising

Getting Out the Agency’s Way

ByNalts October 6, 2006December 20, 2009

This week I joined a conference call to provide feedback to the agency about a viral video concept that was to be shot this month. It’s a global campaign, and my focus is domestic. But is there such thing as a domestic video campaign? I had reviewed the storyboard and thought it was funny and bazaar….

Online Video

The Secret Formula for Viralacticy

ByNalts October 6, 2006

Some call it “virality.” YouTube Broker called it Viralaliscicy. Let’s call it “Viralacticy,” a play on viral and “elasticity.” What’s the formula for viralacticy of a viral video advertising? It’s simple. Punch x Message = Impact. Scenario 1: Let’s say for instance, that we had a viral ad that delivers a killer punch. (Punch is…

Killer Video | Online Video | Viral Video

On Hold With Blackberry

ByNalts October 5, 2006

My chest hurts from laughing at this.

Online Video

You’ll Never Get This Video Out Your Head

ByNalts October 5, 2006

For weeks and weeks I’ve found myself walking around saying “Ahhh Yayasss” like this guy. It’s a video by “Canefro” that won the Panasonic Online Video Contest this summer. Paranthetically, I was a runner’s up which seems to be my pattern for these contests. Now I’m warning you. Don’t watch this video unless you’re willing…