Fascinating. Even local newspapers want a shot at online video. Some excerpts from a piece on Editor and Publisher by Kevin J. Mireles: YouTube won the initial race out the gate, jumping from nowhere to become a top 30 site in just six months, newspapers are determined not to be left in the dust…
BrandWeek reports on a new campaign by State Farm that includes a viral video contest: State Farm asks, then answers, the question, “Now what?” in a campaign that shows people having to deal with common, but difficult, situations. The campaign, via DDB, Chicago, targets young drivers and is anchored by three TV spots, in which…
A nice report by “The Upside to Video Uploads” by Business Week. While this segment will undergo consolidation and specialization, a mini dot-com implosion is simply not on the horizon—and especially not for the reasons being cited by some pundits. Predictions about this collapse have focused on two issues: the lack of a business model…
Check out the footage of a reporter getting injured while covering a power problems in New Jersey, and exploding man holes. The surly YouTubers didn’t think it was as funny as me. I laughed out-loud. But then… I need a stupid pill.
“With mice and fruit flies we were able to eliminate the loss of short-term memory,” Ropers, 62, is quoted saying in the German newspaper, which has dubbed it the “world’s first anti-stupidity pill.”
Reuters reports there’s an anti-stupid pill in discovery. How do I sign up for the clinical trials?
This is pretty funny. It’s Smirnoff’s viral ad featuring rich Northeastern guys rapping… in top siders and circa 1980 preppy clothes. Again- subtle with the branding so it will probably get viralicized. But not pretending to NOT be an ad. Good balance. Tea Partay by Prep-Unit Raw Tea Records Director: Julien Christian Lutz
Blogs are like talking to yourself in the shower with a few thousand people watching. This thought, I realize, has nothing to do with online videos. Unless I was to video myself taking a shower but that’s just a bad idea on so many levels.
Another online video article by WSJ: “Google to Distribute MTV Clips: Deal for Ad-Backed Videos Could Bolster Revenue, Broaden Viacom’s Reach” by Matthew Karnitschnig. How’d you like to have that last name and have to spell it to people 4 times in a row every single day? The Highlights Google will distribute video programming from…
One of my wife’s tabloids featured an ad for Vitamin Water featuring American Idol star Kelly Clarkson (I guess she lost enough weight that the campaign is live). The ad is made to look like the cover of the tabloid and uses its masthead. Since it appears upsidedown and is marketed by tiny 10-point type…