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Join the YouTube Bubble-Burst Pool… no cash required and t-shirt and fame await you

ByNalts

NOTE: Log your votes on the above tab “YouTube Bubble-Burst Pool.” We’re having a WillVideoForFood Pool on when YouTube’s bubble bursts. I’m saying 67 days. Here’s how the pool works. You guess the exact days between now and the bust, and submit that number as a comment. The bust will be defined by any of…

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Memo to Chad Hurley: Sell YouTube, You Moron

ByNalts

The New York Post ‘s Tim Arango reports that YouTube could go for a billion dollars. Chad Hurley, YouTube founder, could make $400 million in the transaction. These YouTube guys haven’t paid a bit of attention to my rants since I’ve been blogging about them for the past 6 months. But trust me in that…

The Business of Viral Video

ByNalts

BusinessWeek Technology Writer Catherine Holahan writes about the “raising bar on viral web ads.” My favorite part of the article is that it turned me on to this viral campaign for Axe (called Ravenstoke). Here are some other highlights. Video viral marketing—so named because it relies on computer users to spread commercials from person to…

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Thursday Night TV Losing Its Reign?

ByNalts

I’m baffled why my agencies aren’t thinking like Jason Glickman of Online Video Insider. In ,” Glickman writes: …Advertisers can aggregate a reach of millions that rivals television. Many online networks even help with the translation between online numbers and GRPs so advertisers can slot the numbers right into their plans. Much of this reach…

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YouTube Uploader Gets Sued For Copyright Infringement

ByNalts

Sensational headline, and not yet true (that I’m aware). But it will be this summer. If you’re ripping off TV and uploading it, you can’t hide behind YouTube. Remember the Napster days when a few individuals got singled out and brought to court? We’ll soon see a few high-profile lawsuits against not YouTube but its…

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I Would Appreciate It if 90% of You Would Shut Up and Listen

ByNalts

This Guardian Unlimited Technology writes about the 1% Rule. As it turns out, if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it. Writes Author Charles Arthur (say that 5 times fast): It’s a…