Courtesy of Steve Garfield’s “Off on a Tangent,” and Joho the Blog… We give you the Ted Stevens Tube Rap: Click to here Ted Stevens Tube Rap (opens MP3). For more, visit CNet’s Political Blog (All Your Internet Are Belong to Ted Stephens). You have to love the fact that the person REGULATING the Internet…
This video is kinda mean, but I’ve never laughed so hard while editing a video. Here’s the setup. Adriana Cronin-Lukas is one of the more influential and interesting bloggers that I know. She’s advising my employer on an appropriate approach to engaging in blogs and other forms of consumer-generated media. Yesterday I had lunch with…
Kayak, a travel site, has been running a “trip ideas” campaign with simple quirky 15-second ads, such as a “visit Alaska before the big oil companies do.” Or “discover a coffee before it’s available at Starbucks.” The latter I find myself playing over and over for the cappuccino echo. Here’s the lot of them. Make…
If you’re creating online video, and hoping to make money… there’s someone holding your fate in her hands. She’s the media buyer. She decides what online sites (and possibly what online videos) a marketer uses to advertise. The media buyer role, reports B to B, used to be reserved for “newcomers or hangers-on.” Now it’s…
You’d like to think there was a system that helped good videos surface to the top and garbage go away. Despite the voting and comment functionality, popularity is no more democratic than it was in high school. Proof: I have several videos where I’ve accidentally uploaded the same one twice. One will get great ratings,…
Some highlights of a rather skeptical view of online video ads (with my thoughts below in the circle bullets). Writted by Tom Hespos, president of Underscore Marketing, for a recent Mediapost.com article: “I have a rather controversial stance on online video ads: I think a lot of people will make a lot of money in…
This is why I keep my video camera with me no matter where I go… Footage from this afternoon.
Expo TV (http://www.expotv.com), a site hosting user-generated video product reviews, and IDG Entertainment (IDGE), publisher of GamePro, announced the launch of a user-generated video contest for reviews of currently available video games. Five winning videos will be selected as the “Best Gamer Videopinions” through online voting and by a panel of experts from GamePro.com. Winners…
Advertisers will likely start investing more of their media budgets online when they see the results of a new Nielsen study. Nielsen Media Research, the firm that calculates national television ratings, will investigate how many people actually watch TV commercials (source: Today’s Wall Street Journal). In November, Nielsen will begin for the first time to…
After shunning the Diet Coke & Mentos wave (see “more” for details about that), Coke seems to be “getting in touch with its inner YouTube,” according to this AdWeek article. Says the article: “In the first challenge, set to run through August, users are invited to submit short videos, but they’re not limited to creating…