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Ted Stevens Describes the Tubular Internet (the Rap)

Courtesy of Steve Garfield’s “Off on a Tangent,” and Joho the Blog… We give you the Ted Stevens Tube Rap: Click to here Ted Stevens Tube Rap (opens MP3). For more, visit CNet’s Political Blog (All Your Internet Are Belong to Ted Stephens). You have to love the fact that the person REGULATING the Internet…

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Blah Blah Blog

This video is kinda mean, but I’ve never laughed so hard while editing a video. Here’s the setup. Adriana Cronin-Lukas is one of the more influential and interesting bloggers that I know. She’s advising my employer on an appropriate approach to engaging in blogs and other forms of consumer-generated media. Yesterday I had lunch with…

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Help the Kayak “Trip Ideas” Campaign

Kayak, a travel site, has been running a “trip ideas” campaign with simple quirky 15-second ads, such as a “visit Alaska before the big oil companies do.” Or “discover a coffee before it’s available at Starbucks.” The latter I find myself playing over and over for the cappuccino echo. Here’s the lot of them. Make…

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What’s a Media Buyer, and Why Do I Care?

If you’re creating online video, and hoping to make money… there’s someone holding your fate in her hands. She’s the media buyer. She decides what online sites (and possibly what online videos) a marketer uses to advertise. The media buyer role, reports B to B, used to be reserved for “newcomers or hangers-on.” Now it’s…

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Online Video Ads Not Sustainable for the Long Term

Some highlights of a rather skeptical view of online video ads (with my thoughts below in the circle bullets). Writted by Tom Hespos, president of Underscore Marketing, for a recent Mediapost.com article: “I have a rather controversial stance on online video ads: I think a lot of people will make a lot of money in…

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Do Online Review of Video Game, and Win Prizes

Expo TV (http://www.expotv.com), a site hosting user-generated video product reviews, and IDG Entertainment (IDGE), publisher of GamePro, announced the launch of a user-generated video contest for reviews of currently available video games. Five winning videos will be selected as the “Best Gamer Videopinions” through online voting and by a panel of experts from GamePro.com. Winners…

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Will Advertisers Shift from TV to Web?

Advertisers will likely start investing more of their media budgets online when they see the results of a new Nielsen study. Nielsen Media Research, the firm that calculates national television ratings, will investigate how many people actually watch TV commercials (source: Today’s Wall Street Journal). In November, Nielsen will begin for the first time to…