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Will We Pay Small Fee (99 cents) to Download Short Videos?

Courtesy of Project Working Stiff, here is an interesting quote from Brightcove CEO Jeremy Allaire (who sold his Allaire Corp. to Macromedia in 2001 for $360 million).  "We think that casual broadband consumers will want to consume a lot of content daily in 2-7 minute bursts of high-quality, streamed viewing. But once they develop either…

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Putting Media on Your Website

A Google ad caught my attention for WimpyMedia. Interesting site that displays various media through a collection of relatively low-cost tools. It's interesting to demo the variety of ways they can stream media. I'm guessing your hosting provider would have server requirements that enable these, but it's interesting to see how modular audio/video content can…

Banners Suck

First let me thank you folks who responded to the last post. It's giving me a much better idea of what readers want. That said, I need to get something off my chest. Banners suck. One of our web developers learned at a usability conference that eyeball studies reveal that our eyes spend about .09 of…

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Viral Idols? Television Producers Should Mine and Sign

This Transformer video is pretty funny. It slows down in the middle, but comes to an interesting (albiet violent) ending. I discovered it via TechDigest.TV (who does a nice YouTube roundup). I recognize these guys and their CD-covered wall, so I went back to the site in their YouTube profile. It's Smosh.com- and here's another…

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Looking Into Crystal Ball of Online-Video’s Future

Last night, Stephen King (of the Institute for the Future) was graceful enough to give me some video soundbytes about the future of online video. As you might expect, these get weirder each clip. 1) Stephen speaks about the eventual merger of online video devices (20 seconds) 2) How far out can the Institute predict?…

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Video Viewing: Leaning Back vs. Leaning Forward

Stephen King (not THAT Stephen King, but the one from the Institute for the Future in Palo Alto) spoke yesterday at my day job. He discussed the difference between legacy television viewing ("leaning back") and online video viewing ("leaning forward"). Obviously our attention span is different for each task- 30 minutes to hours for "leaning…

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What Can We Learn from TiVo Offering Web Programming?

TiVo is diversifying by adding web video from such providers as the NBA, New York Times, CNet and iVillage. Interestingly, the deal is TiVo's way to provide more value not more revenue. The content providers (at least iVillage) will maintain 100$ of the ad revenue generated by short ads associated with the content. TiVo, which…

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Just When I thought Ad Agencies “Don’t Get” Online Video

I was getting demoralized lately as I've been making my way through loads of crappy online video advertisements. The kind that feel like you're listening to a timeshare pitch because you want the resort discount. Suddenly, I received an e-mail from Jim Meskimen that showcases his new ad series for VW. You may not recognize…