This is in an interesting unbranded initiative by Gillette, which has taken some bold and risky targeting/positioning/branding moves including a close affiliation with Howard Stern. This site, NoScruf.org, has the look and feel of a low-budget association. Yet the viral videos are clearly top quality (and pretty funny). So I view this with mixed emotions….
Okay we’ve all got to pay the rent. But iFilm is taking intrusive advertising to a new level. I just clicked the link on iFilm’s video of the day, and here’s what I got: 1) When I arrived at the site, I got a streaming ad. I was able to skip it. 2) Suddenly I…
I like to give my blog readers an early scoop on things, like I did Wednesday with Google Coop. Here's a press release that goes out tomorrow (Saturday, May 13) from CubeBreak.com (a video site I manage instead of sleeping).. It identifies the most boring cities in the world. If you're a journalist, you don't…
I don't pretend to have mastered the prank call video, but I've been learning a lot in the past week or so. The above video frames are from 2 prank calls from last night. First, I need to pay tribute to Crank Yankers and a crazy guy that dresses as a girl and does video prank calls…
This article on Adotas describes ViTrue., which was launched by Reggie Bradford, the former president of Tanberg Television, CEO of N2 Broadband and CMO of WebMD. ViTrue, Inc will, according to the release, be the world’s first user-created advertising platform, and the company will receive $2.2 million in funding from General Catalyst Partners and ViTrue’s…
Bloggers are supposed to be experts, but in this case I'm making an appeal to people who know more than me. I currently manage a site called CubeBreak.com which includes select Revver.com videos that are hosted on Yahoo Site Builder. Low cost and it's really easy to use, but it's slower than mud. When I open…
Okay, the headline isn't true. But it's certainly possible if you believe this BusinessWeek article titled "Microsoft: Let's Make More Deals." The article demonstrates how Microsoft is moving into the content creation area, which seems to bring them dangerously out of its core competency. I'd propose a better strategy would be to enable consumer-created content…
So today is the annual day of Google news… the day they announce a big offering. We have learned about a "Coop" that Google is offering that "combining Google's algorithms with topics created by unique context, knowledge, and expertise of individuals." I'm not sure I understand this, and I can't find any information about it. Maybe I'm…
I can't link to the WSJ because it's subscription only. But today saw a fascinating article (details below in the "more" section) in which Warner Brothers announced that it would use Peer-to-Peer technology to distribute its movies at the same time as DVDs. This gives them a cheaper distribution channel, but they're still going to…
It’s not the first, and it won’t be the last. This time C-Span has demanded that YouTube and iFilm remove the video of Stephen Colbert’s April 29 performance at the White House Correspondents Association. So the battle continues, and the online video properties are going to be pressured to filter content or become “Napsterized.” To…