YouTube founders Chad Hurley and Steven Chen may be hoping to do for digital magazines what they did for online video.
According to Fusible, the duo have launched Zeen, and you can reserve your username for this cryptic new offering that may allow users to create and share custom magazine currations. Zeen announced on April 7:
In the last 24 hours, YouTube co-founders Chad Hurley and Steve Chen, who now run AVOS, posted a “Coming Soon” page on the website Zeen (a take on the word zine, which commonly refers to a narrowly focused self-published magazine).
Of course PC Magazine‘s Dave Murphy offers some sage caution:
…here’s hoping the general Internet population doesn’t launch 6,000 different cat magazines once Zeen goes live.
Let’s recall their announcement video having been acquired by Google, and wonder if we’ll see a similar video when they’ve sold Zeen to their former employer, Facebook or Yahoo…
Interested in the “making of” process? Here’s “blow by blow” (below video). My goal was to capture the clueless field reporter, and the absurdity of the latest gadgets. I also hoped to zing a few of the egos (especially Ballmer, my favorite target).
Last night I was speaking with my friend Joe, and telling him I thought a video about CES gadgets would be fun. He suggested I spoof the fact that the flying car still hasn’t arrived, and I thanked him and hung up immediately.
Took the script in a different direction based on the lame television coverage CES gets, where reporters don’t really seem able to articulate what an electronic gadget does (without stumbling all over words). Took about 10 minutes to research some trends and gossip about gadgets we might see this year via Google News. Then another 10 minutes to write (loved the Microsoft mystery zeen and airlife words that were floating around social media). Also couldn’t resist femto, which is a word I still can’t define.
Printed out my portion of the script as a field reporter, and darted across the street to Marriott to make it look like I’m at an event. Mostly done in one take, and maybe 10 minutes of tape. Unfortunately there were people around so my voice was quieter than it should be… and the lighting was terrible.
Got home with plans to either recruit my wife as the desk interviewer (or do it myself). Since she was shopping, I recruited our new babysitter. She has good articulation and gives nice thumbnail, so it made sense. We recorded her part in about 15 minutes.
Then the hard part. Editing with iMovie 6 (too overwhelmed to learn a new program). Very messy and multiple iterations. I probably logged 4-5 hours screwing around with iMovie then Final Cut to add the supers. Lots of audio problems, and I canned a lot of the script… which required stitching together sentences that were recorded separately.
Finally, I posted the video with loads of tags… we’ll see if it captivates the interest of any tech bloggers or websites (TechCrunch, Engadget).
Tags used: CES hottest airlife zeen hammer tablet newest gadgets news best popular consumer electronics show 2010 nokia HP femto netbooks dtv lady gaga obama girl ebooks lifestyle mobile steve ballmer apple t-mobile parody spoof nalts balmer droid google mac newton 2.0 3.0 apps aps itouch iphone 3s waterproof bluetooth blueray
Maybe if I invested a bit more time writing and shoot — and streamlined my editing — I’d have better stuff.