Tag Archives: yes

How Many Views Do You Need to Be Viral?

A few years ago, a video could be considered “viral” if it hit a million views. Now I’d like to propose a more stringent definition, and tell you that President Obama meets the criteria.

A video, I submit, is “viral” if it gets more than 5 million views in a 3-7 day period. So Obama getting more than 6 million views in a week is indeed viral. You are correct, Michael Memoli. However many of your peers talk about videos going viral without really considering the competition… many top YouTubers get more videos in a day than what media considers a viral sensation.

One caveat, however. Part of what makes a video “viral” is not just the views but the degree of discussion online and offline (media). Here we get into a “chicken and the egg” issue, since the video’s viral nature may prompt “coverage,” which inspires even more views (although less than you’d think). Most views are driven by online activity not television or print coverage.

 

Politics and Viral: McCain and Obama Music Video Parodies

yes we can no we can’t mccain obama music video parodyThis is the year where viral video will, no doubt, shape the election. And while this blog cannot possibly keep up on the political satire that’s overtaking YouTube, this one felt worth a mention.

Barack Obama’s speech inspired this music video featuring Black Eyed Peas. It’s called “Yes We Can.”

That spawned Election08 (comedians in LA) to produce a music video called “John He Is.” And here’s another parody by BarelyPolitical called “John McCain: No You Can’t.”

Candidly, I’m laughing more at the amazingly simple video by BarelyPolitical that features John McCain prank calling Hillary Clinton with a burp and a fart. Now that’s political humor for the common denominator.