Tag Archives: year

YouTube’s Viral “Year in Review”

Enjoy a collage of some of the seminal viral-video moments in 2010. I’ve already posted about what we can learn from these, but I thought you might enjoy YouTube Trend’s video montage. You can see all the videos at “TheYearInReview.” Don’t laugh at the name. There were only 11 unparked usernames.

Thanks for the feedback on my new blog template, which apparently is ass.

2011 Prediction 6-9 Trillion Display Ads Seen by 45 People

comScore today announced that in the third quarter of this year (3Q 2010) about 1.3 trillion Internet display advertisements were served to people in the U.S. (a 22% growth from the same period in 2009).

We were too lazy to register to download the report, but not so lazy as to avoid making “wild, unfounded generalizations and predications” based only on that one piece of data…

  • In 2011 6-9 trillion display ads will be seen, with a 32% growth in online-video ads.
  • More than 95% of the ads will never be seen by human eyes
  • Of the 5% of ads that are actually seen in the U.S., 54.7% of those won’t be in the U.S.
  • Just 45 people will see the ads: a staggering 95% of some previous subsegment of the 6-9 trillion ads served.
  • 76.4% of the remaining ads will be seen by high-school kids ages 12-18 who impact .04% of the gross domestic product.

Now here’s what the report will really offer, with italics in my words.

  • The story behind Facebook’s staggering growth (everything edited out of Social Networking: the movie).
  • New strategies and innovative ad sizes offered by publisher (words like “target” and “accountable” and “ROI” will be included, and some sample ad formats will show how to be advertisers can ride publishers like a drunk Texas cowboy on a wounded Mexican steer).
  • Category-level trends and insights (both industries covered: financial, travel AND consumer-packaged goods).
  • Advertising success stories of mid-sized and niche publishers (including data that’s so powerful it’s almost as real as the 3D Yogi Bear… but less interesting).
  • Tools to generate more sales leads and evaluate competition (tricks like “put together a white paper, demand registration, then call the person 5 times in the next consecutive 11 days”).

Oh I’m just teasing comScore. But about the lower-case C…

Brotherhood 2.0: Two Brothers Using Only Videos for One Year

Brotherhood 2.0It’s nearing the end of John and Hank Green’s experiment called Brotherhood 2.0. They’ve used video to communicate each day for the past year… each posting a video on alternative days, and communicating in no other way. And they’ve invited the world to watch…

The two recently helped initiate “Nerdfighter Power: ’07 Project for Awesome” takeover of YouTube. I’m not really sure how to explain it, so I’ll let John. Or maybe Hank should explain it.

I participated in it (to help reduce world suck), but didn’t quite know about this whole Brotherhood 2.0 thing at the time. How? I’m a friggin’ Viral Video Genius, and I am just finding out about this!?

Now I’m infatuated by it, even if they are ghosts of ZeFrank. Check out their FAQ.