Tag Archives: winner

Winning Doritos Superbowl Commercial

You won’t likely see this 30-second consumer-generated video in the Superbowl, but I decided to enter the contest anyway. I named this entry “winning commercial” for Google’s spiders not for you. It’s really a loser.

If I was smart, I’d focus on nailing another poorly promoted contest, instead of tossing my hat into this crowded ring.

Feel free to watch this video 9 times so that it makes it to the “most viewed” gallery. 🙂

Kudos to the agency for giving each entry a unique URL instead of the typical bloated flash website that has no way to direct link into a specific video.

The few videos I’ve viewed on the website’s gallergy pretty much suck, but as the deadline of early November approaches the semi-pros will storm the website with killer ads. Some of the entries last year looked like professional producers or agencies looking to get a big break. Here’s the best one so far (although the sex, TV, Doritos is a bit cliche, the payoff and execution is good).

Hey, good point there Nalts. There should be criteria. You qualify only if:

  1. you spend less than 3 hours from concept to uploading,
  2. you have the same person writing, shooting and editing, and
  3. your camera cost no more than $1000.

I suppose I should enter separately the footage of my kids (these two kids are not mine, but I rented them to play to Doritos target demo) scrounging up the dropped Doritos like pigeons at a park.

If my co-worker Mike is reading this, he can kiss my ass with his comments about how I should have used fishing line and a Doritos on a pencil so it’s spinning even on the crane shot (in which I use a pool net to have the camera in the air). Kiss my ass, Mike. Where’s your stupid entry with the guy in college who lives on Doritos and has furniture made of Doritos. That’s almost as bad as some of these other hopefuls.

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