YouTube “Partners” are contractually obliged to not disclose earnings from Google’s video-sharing property, but that didn’t stop #2 subscribed Ray William Johnson this week. On Thursday he told ReelSEO’s Jeremy Scott that his YouTube ad-share income over the past 12 months (March 2010-March 2011) has surpassed one million dollars.
Johnson, one of few top YouTubers that does not accept sponsorships or product placement, has earned $1 million strictly from YouTube’s advertising-sharing program. In his Tuesday video titled “F-U FORUM,” the 37-year-old New Yorker told his viewers he was tired of YouTube’s “cone of silence” about his “bodacious income.”
“I’m just a regular guy with an entertaining hobby that happens to make a friggin million dollars without leaving my apartment,” Johnson told Scott. “Am I supposed to apologize for that? If you’re jealous just do what I’m doing, and do it better.”
Numerous mediaarticleshavecovered YouTube “star” income, but few YouTube Partners have revealed their revenue, either because they feared legal backlash from the “search giant,” or they hesitated alienating “fans” and viewers.” Johnson said he’s “tired of pretending he doesn’t earn it” because he “spends about 11 hours a day surfing for killer videos to rip and replay.” Johnson told Scott he was not concerned about potential copyright violations from his creations.
“My use of these moronic clips is covered by what’s called “fair use,” (expletive). And it’s a free form of creative expression because I add some comedic writing to the videos instead of just playing them over and over. Like I’ll say ‘hey look at this douchebag’ and then jump-cut edit myself saying “hey look at this DOUCHE-BAG’ from the opposite side of the video frame.”
Johnson’s claims are also validated by Paul “Renetto” Robinette, who runs the metrics site “MyU2B.” Robinette said his most pessimistic calculations range in the $800,000-$900,000 range, and it’s possible he’ll double his income in the next 6 months based on growth projections.”
Note that this post and video were done before the game actually finished, so we may see some unexpected surprises and need to revise accordingly. What do you think? Have some favorites I didn’t mention, or some losers of your own?
Here’s a Hulu widget that lets you watch the Superbowl ads in HD…
Now here’s my top-10 list (you can also see Adweek for some coverage).
Number 10 was Coke”s avatar ad– visually appealing and sentimental.
Number 9 may be the most quoted ad: “Think With Your Dipstick Jimmy” by Castrol. Annoying at first, but it grows on you like fine wine or oil sludge.
For spot 8… I don’t often like repeat campaigns but that eTrade baby did it again with talking babies.
Position 7 belongs to Dreamworks animated film “Monsters Verus Aliens” and the clips rocked even in 2D.
Number 6 belongs to CareerBuilder for reminding us that these symptoms may indicate it’s time to brush up the resume.
Number 5 goes to Denny’s who flip off iHop’s foo-foo pancakes. We need more Giggledrops, baby.
The fourth best ad belongs to Coke with its medley of animated insects. Ladybugs, like cows, sell.
The second greatest Superbowl ad this year goes to Pedigree Dogfood video, which features no dogs but will be the most talked about. Rhinos in cars? Common, peeps. If you didn’t laugh at that ad, check you funny pulse.Now for number 1: Miller Light’s “Deliver Guy” ad by Saatchi & Saatchi is the indesputable winner of pre and post game buzz. Windell Middlebrooks spent 17 hours taping these 1-second spots, and it worked.
Now the losers?
Spot 3 is the absurdly forced Gatorade ad featuring a collection of athletes and animated lizards. Puleez- 1996.
The second loser award goes to GoDaddy.com for still pitching hosting solutions with hot babes. That campaign is beaten to death, and is almost as bad as Peta’s banned veggie campaign. The absolute worst ad belongs to the biggest sellout since me. Ed McMahon’s Cash4Gold.comlong after we care.