comScore reports that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January. YouTube ranks first with 152 million views, and the rest of the pack (Sony’s VEVO, Yahoo, Viacom, Facebook) attracted about 45 to 52 million viewers (about one third of the Google-owned leader).
Some interesting statistics from this month’s comScore report:
> 84.4 percent of the U.S. Internet audience viewed online video.
> The duration of the average online content video was 6.1 minutes, while the average online video ad was forty seconds.
> Video ads accounted for 12.2 percent of all videos viewed, but just 0.9 percent of all minutes spent viewing video online.
YouTube viewers watched 18.6 billion videos in 2012’s first month, and that’s 4 per day per person (by my calculations, which haven’t been reviewed by Stalkerofnalts).
And how about ads? We viewed 5.6 billion video ads in January, with Hulu again leading with 1.4 billion ad views. The advertising networks (who stream ads on a variety of properties) ranked next, with Adap.tv at 652 million ad views, followed by BrightRoll Video Network with 598 million, Tremor Video with 580 million and Specific Media with 398 million.
Finally- YouTube channels? Warner and Vevo lead the pack, but Machinima and Maker Studios (aggregates of top YouTube channels) are third and fourth.
And here’s a photo of my niece and nephew.