Tag Archives: violence

Online Video, Video Advertising, YouTube

Advertisers Like “YouTube Safe” Content: So…

3 Comments

Advertisers like safe content, and it won’t be long before media buyers restrict certain YouTube ads to “safe” videos to protect their marketing clients and brands. So now that mama Google allows YouTube partners to note that the video is “safe” (no drugs, no violence, no sex, and no drugs), I’d urge you to code yours accordingly.

I just found my three most-viewed videos representing 50 million of my 160 million views (one is a scary prank, one is “funny“, and the third is “cute“). Then (see below) I rated them “safe” via the content-rating tool YouTube rolled out recently.

YouTube allows advertisers to target videos to ensure ads aren't displayed near strong language, nudity, sex, violence or drugs.

Are advertisers yet targeting content, and serving higher “CPMs” (the cost per impression metric that is the lifeblood of YouTube) around these videos? Don’t know yet, but it seems inevitable. And it took just a few minutes.

I can’t hurt since I am not so ambitious as to stray from generally family-safe content… I think I’ll survive if I just lost some high-CPM preroll ads featuring porn and crack ads. Yes I just said crack.

Hey this post will be good for search-engine discovery. Watch it become one of my most-f’ing viewed posts.

Online Video

Videogame Violence & Your Children (Parody PSA)

13 Comments

This video has been in discussion for months and months, and I gotta give props to SlatersGarage and Iggy35 for continuing to provide pieces for it, as I stalled on it. CharlesTrippy, FallofAutumnDistro and Edbassmaster all turned around their parts with about 24-hours notice or less!

The idea hit me earlier this year, and it was going to be a fake news report about violence, where you’re supposed to believe it’s condemning violence. But then the clips get stranger and stranger. Then it seemed like the 1940-style public service announcements (PSA) made more sense, and the campy music makes a nice contrast to the simulated violence… Frogger getting run over, Mario’s head falling off, Dora the Explorer shouting “sniper says no sniping.”

Credit to my nephew who helped develop the concept and even provided some gurgling sound effects for it.

Seems to have been worth the effort given early response. I haven’t had too many of my videos shoot to the top-20 best rated videos within hours. THANKS co-collaborators!