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The Attack of the Killer How-To Video Sites

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Lately it’s “The Attack of the Killer How-To Videos Sites.” We’ve already seen ExpertVillage, Instructables, AOL’s How To, VideoJug, and of course YouTube’s How-To section.

While uploading on TubeMogul.com this morning, I noticed three more sites that have surfaced. Most of these models depend exclusively on advertising revenue. While that’s a nice interim model for targeted buys, I do see the potential for sites and creators to post modest fees for instructional videos.

If it was “iTunes” easy to buy a “how to” video, you’d probably pay a modest fee for “just-in-time” learning. Anything to avoid the instructional manual, attending a class or hiring a pro. Here are some examples:

  1. Sclipo.com Although it’s got a laughable web 2.0 name and brand, Slipo is somewhat unique. It’s more fo a social learning network for teaching through video & webcam. People can meet others of common interests, and engage in live, personalized webcam classes (members can schedule appointments, charge fees, and re-watch their live classes later for additional practice).
  2. HowCast.com HowCast is probably “the one to watch,” since it has recently signed distribution agreements with Blip.tv, Metacafe and Bebo. Those join a collection of distribution agreements with Myspace, YouTube, Verizon FiOS TV, Joost, and ROO. It doesn’t hurt that it’s founded by veterans from YouTube and 3 from Google. Howcast provides advertising revenue-sharing income for user-generated content and professional video.
  3. 5min.com 5 Minute is a place to find “short video solutions for practical questions,” and a place for people to share their knowledge. The idea behind 5min, of course, is to focus solutions that can be visually explained in no more than 5 minutes.

And if you don’t like what you see, find a free Web 2.0 platform and aggregate your own “how to” videos around some ridiculously niche topic. Or just create your very own revenue-producing “How To” video using Revver (see a video I made back in Sept. 2006). Better buy one of these coin counters (see video) to help sort your pennies.

While you’re at it, please create a “how to” video on attracting weary advertisers.

Pete Cashmore reviews some of the best “how to” video sites at Mashable.com, including SuTree.com (a site that aggregates them but isn’t working as of this writing).