Which Trailer Makes You Want “Dead Island” More?

Two trailers, with dramatically different approaches. The first is about a girl’s death, and takes the viewer backwards to experience it. The second, released recently, shows more game play, and is certainly more “blue” with its cursing and rap music.

From a marketer’s perspective, I like the sequence. The first creates intrigue and emotional connection to the story/game. The second gets you pretty jazzed (or in my case terrified) about game play.


Best YouTube Takeover Ever: Madden Crush

What a great way to promote the new Madden video game. Madden crushes the videos adjacent to his video ad. Not the first use of an ad interacting with surrounding content, but a brilliant application. Hats off to the agency. Dare you identify yourself?

Madden crushes youtube