Tag Archives: vaynerchuck

“Online Influencers” Definition: TechCrunch vs. Fast Company; 4Chan’s Moot Photo Faked.

Fast Company’s November issue takes on the subject of online influencers, with prominent features of YouTubers, iJustine and MysteryGuitarMan. The piece provided some nice insights into the “going rate” of a weblebrity/webstar… mid-high six figure incomes with $20-$50K per sponsored videos. Sustainable?

Techcrunch took objection to the piece and brought it out back for a good-times ass whooping. And to that I shout, “fight, fight, fight” (and hope nobody kicks my ass while I get some good footage). Here’s a picture of Justine Ezarik. I’m not swiping the one of Joe Penna (MGM) because I’m too lazy.

Most online publications took on the debate of "online influencers" as an excuse to use photos of iJustine to boost page views.

The real surprise of the article, beyond such trivial disputes as to “what defines online influence,” is this… who would have thought that 4Chan’s “Moot” would be fairly zit free, thin, and (dare I concede without sounding perverted) handsome? Is this an elaborate plot by “Anonymous” to give Moot a fake image, torn from some J. Crew catalog or an Asian teen porn magazine?

4Chan's "Moot" isn't as ugly as we might have expected

Yeah I’d say we’ve been punked. That aint Moot. Here’s the real Moot. But you gotta love 4Chan. I’ll bet they cleverly manipulated all of the influence data, showing that Fast Company and TechCrunch are both wrong. Fight, fight, fight!

The real Moot (4chan)

Just remember kids… I may not be in the cool crowd, but I knew them when.