Secret URL to Subscribe to YouTube Channel

How do you provide a link that automatically takes a viewer to the YouTube page that allows them to confirm a subscription?

It took me quite a while to find this secret URL:

http://www.youtube.com/subscription_center?add_user=nalts

So you’d replace “Nalts” above with your channel/profile/username. And while you’re at it, subscribe to Nalts. 🙂

Of course the person clicking that URL would have to have a YouTube account, be logged in, and confirm the subscription.

Hey, Idiot. Missing “View Through” Data on Your Online PR? Don’t Even Read This.

  • 5 extra points to Tealium for remembering I downloaded a white paper, and shooting me a follow-up video (using campaign management tool). Just checked the “earls” and it’s Concentric). Hidden codes in URLs can be so informative.
  • Negative 7 points for making the videos so damned boring… like a a cross between a dull conference presentation and a phone call using Powerpoint.
  • Plus 3 points for actually using video to sell its product. I would never have looked at this closely without this video demo.
  • Plus 8 points for teaching me that there’s a way to capture “view through” data.
  • You’re not keeping track of the score, are you? This is like “Who’s Line Is It Anyway?” Points mean nothing.

Oh sorry. You didn’t know the phrase “view though” data? That’s because I’m exactly one hour ahead of you on learning about social media, and I’ll be two hours ahead if I wake up at 5 again tomorrow.

Until now, I was under the naive belief (much like your stupid self) that Webtrends or Google Analytics (or whatever tool your tools use) could not see “upstream” past the referring site. But this horribly boring video claims Tealium (which integrates with the web hosting software) can help a brand track “conversions” or web visits based not just on a direct URL… but based on whether a visitor had been to one or more other sites or unique URL (like a video) that you track.

Wait- you fell asleep on me, didn’t you. Let me put it another way… Nike.com might know you saw that YouTube viral video promoting Nike 2 days before you visited its website… even if the video HAD no URL to click, or if you went clubbing in the interim, or whether you tried to cover your tracks by visiting Nike via a search engine. Now the video gets credit for behavior that isn’t immediate or direct (which is typically 2 percent or less). In the example, 70% of the people who saw the “viral video” were not captured by direct URL visits… but if we know the video to correlate against, we can track percentage of viewers that saw that video… according to the browser’s history that we presumably peeked at, like a young boy sneaking a peek under a skirt. Not that I ever did that.

Tealium boasts that it can provide insights based on “historical browsing behavior,” so that empty-headed dope in PR can actually prove to the brand team that the stupid social-media and video-marketing campaign drove measurable action… even if it’s not immediate and direct.

Okay- are you awake now? That’s some serious shit.  I don’t know about this company, whether Webtrends and Google Anaytics are cooking up their own version of this, or whether they’ll snatch these guys up. And I don’t know how I feel about my website knowing my browser history… it’s creepier than cookies and “recontact” banners that follow you around like that awkward guy at work. You know? The guy you try to shake by going to the bathroom whenever he descends upon your desk with his bad breath.

I lost you again? Okay- you’re searching itchy nuts on WebMD and Yahoo start pimping “yeast infection” banner ads? Oh you thought that was coincidence? You MUST work in public relations. If I blow in your ear, I’ll bet this is the sound I hear. I used to make that sound with my boss whenever PR people were done talking. You had to be there.

This model — Tealium aside — is really good for the accountability of online-video and social media. We know that to judge a viral campaign on the immediate impact on web visits is like expecting the phone to ring off the hook because you placed one ad in the newspaper… there’s this thing called frequency that kinda works, dumb ass.

With someone’s “historical browsing behavior” we can presumably look at our leads by source, and see what correlated with longer time on site, and actual purchase.

You’re not excited by any of this are you? Damnit. What was I writing again? I’m so tired. Did I tell you I got up at 5?

Park Your Own Subdomain Free at OfNalts.com (who needs TinyURL?)

ofnalts usernamesI don’t recall if I’ve ever announced that you can park your own free subdomain (username) at ofnalts.com, which you can “point” at any website or URL. It makes that complex YouTube video URL (or other long URLs) short, simple, memorable and pretty.

I use it in lieu of TinyURL because I can link to my YouTube videos easily inside a Twitter post… and it’s fun to create my own name instead of using a random code on TinyURL. BTW- you can now park a vanity TinyURL name, but most of the good ones are gone. Alan (fallofautumndistro) already snatched tinyurl.com/youtube! And I parked a few YouTube celebrity names, but had them point to other people’s channel pages. Moo haa haaa. Try tinyurl.com/renetto. Or tinyurl.com/spricket24.

This free little OfNalts application was created by Tim Breslin (of Xlntads). Tim saw a lot of YouTube usernames starting with a word and followed by “ofnalts.” This was prompted because I needed an account for Jo and naltswife didn’t look right. So we went with wifeofnalts. Tim Breslin, while we’re on the subject, is the guy I tried to convince to create a multi-site upload tool before there was TubeMogul. But he blew me off.

Insert footage from “It’s a Wonderful LIfe”: Sam Wainright to Jane Bailey: Still got the nose to the old grindstone, eh? Jane, I offered to let George in on the ground floor in plastics, and he turned me down cold!

Where was I? Oh- Here’s how ofnalts works…

  1. You simply go to www.ofnalts.com, and click “register” (ignore the username/password prompt).
  2. Then you put in your username (whatever you want), password twice, and e-mail address. But no worries- you won’t have to wait for a confirmation e-mail.
  3. Next you enter your long URL and hit confirm. Now you own http://yourname.ofnalts.com.
  4. Now your personalized [insert name].ofnalts.com is listed on the bottom of the ofnalts page, and you can use it anywhere to redirect people to the complex URL. Note you don’t use www.

Sounds more complicated than it is. Once you use it once, you’re hooked.

And a subdomain on ofnalts is a lot more charming than the overused tinyurl.

Insert YouTube Video URL in YouTube Comments

picture-3.pngYouTube doesn’t allow you to embed a URL in the comments field, so here’s an easy trick to reference a video in the comments section.

  1. Open the video you want to reference
  2. Copy the 11-digit alphanumeric code after the = sign.
  3. Paste that code
  4. If you see an 11-digit code you want to watch, just open any video and paste it over the existing 11-digit code. Or paste this code, followed by the 11-digit code: http://www.youtube.com/watch?v=
  5. If you’re using a Mac, the Apple-C is a shortcut for “copy,” and Apple-V (correction, thanks to comment) will paste. PCs use Option-C or Option-V. This saves a mess of time versus using the “file insert” method on the menu.

Likewise, here on WVFF WordPress puts any of your comments with embedded URLs into the “moderated” section, and I don’t approve those in a timely manner. So you can just replace your own URL with the URL to where you want to link people.