Two trailers, with dramatically different approaches. The first is about a girl’s death, and takes the viewer backwards to experience it. The second, released recently, shows more game play, and is certainly more “blue” with its cursing and rap music.
From a marketer’s perspective, I like the sequence. The first creates intrigue and emotional connection to the story/game. The second gets you pretty jazzed (or in my case terrified) about game play.
The White House Correspondents’ Association dinner is a historic break from the tension between the White House and the media covering it. This year President Barack Obama joked about a sequel to the film the King’s Speech. Here’s the video that was shared, and it’s a clever self-deprecating parody of the film, and shows rare out takes of the president’s recorded addresses.
When I worked at Georgetown, President Clinton (an alumnus) sent some video footage to us for an event, and there were a number of outtakes they included. I wonder what I might have done with those had YouTube existed in the early 1990s.
This is so clever, and well executed. It’s a spoof of every moment of every trailer you’ve seen for Oscar-Award-Winning movie trailers. But it’s self aware. Thanks to George from YouTube for including it in his e-mail footer.
Folks it’s content like this that makes the viewer in me very excited, and the creator hope that my 15 minutes aren’t completely done.
BritAnick (pronounced to rhyme with Titanic) are not new to YouTube (see channel), and are Brian McElhaney and Nick Kocher, and they met in Atlanta and have a manager. But to be clear, they’re at this moment far, far less popular than me on YouTube. Okay?
The reality is that I like to see people like this zoom past me. It’s not great for my ego, but it’s inevitable and deserving. Let the shakedown continue. Or as one YouTube employee says, “the popularity race is representing a marathon, where the distance between the popularity grows as the race continues.”
Did I mention I’m a sprinter at best?
And, yo, Brian or Nick… ready for a collab so you’ll remember me when you get to the top? What? You haven’t heard of a collab’s ability to propel your popularity on YouTube? Oh you should read this crap.
Look, I’ve never been a big fan of pre-rolls. But this is insane. I searched for a movie trailer today and found IMDB (a site I love, and one that deserves to monetize itself).
But before I could watch the trailer, I was subjected to a pre-roll ad.
Woah, tiger. I just volunteered to watch an ad for a movie. You got the clip for free from the studio. Now you’re going to serve an advertisement before it? Do you honestly think I’ll search out another trailer on IMDB again?
This is the equivalent of the damned DVDs that force 3 trailers before the main menu. So if you’re in the middle of the film and someone turns off the player (which happens more often than you’d think in our house), you scream ooohhhhh noooooooo… and realize you’ve lost about 10 minutes of your day.
Another attempt at a trailer for my videos, but still not where I want it to be. The challenge is that most of my videos don’t make sense when you only see a few seconds of them, so it’s hard to decide whether to show 20 seconds of just a few, or go rapid fire footage with music… maybe the answer is a blend.
NewTeeVee author Liz Gannes took us behind the scenes to this highly produced and funny mock trailer for a Disney-like film staring Sarah Palin. CollegeHumor.com produced the trailer (see “Sarah Palin Disney Movie“) after being inspired by Matt Damon’s remarks about Palin (see excerpt of those quotes in “F’ing Sarah Palin” satire).