Bag Designer Uses Video To Teach Counterfeiters

Saddleback leather founder Dave Munson is using YouTube to teach counterfeiters how to knock off his bags. The video is instructional, persuasive,  sarcastic and funny. By showing how counterfeiters do and can save money (using lower quality leather, cheap stitching, inferior metal buckles), Saddleback manages to fortify its own high price point. The clip also communicates the company’s ethics and create a storybook villain out of faceless leather-bag counterfeiters.

saddleback youtube

 

Saddleback has only posted a few dozen videos to its YouTube channel in the past three years, but this “How To Knock Off a Bag” video has been traveling through social media sites (like Reddit) and will soon be its most-viewed.

The takeaway of the clip? If you’re considering making or buying a counterfeit bag, you’d better think not just about what you’ll get… but what it says about you.

My favorite quote (8 minutes in): “the hardware is where you can really make some money. What Saddleback uses is stainless steel 316. What you’re going to want to do is get some nickel plated stuff. So you can nickel plate plastic. You can nickel plate junk, pot medal. You can even nickel plate your crack pipe.”

Munson’s sometimes biting sarcasm is offset by his smile, enthusiasm for the quality of his leather, and a charming moment where he uses candy to lure kids into his plant… not for low-cost labor but for “take your children to work day.”

saddleback child labor

His advice to counterfeiters shows where they can cut corners that will make knockoffs look and feel great, even if they won’t last: “And you will end up saving more money than you will ever make with those gold fillings and jewelry that you get when you dig up those graves,” he says with a warm grin.

I’ve been a long-time fan of the company’s tagline: “They’ll fight over it when you’re dead.” And Dave uses more language and a non-salesy tone to build additional emotion around his craftwork — like the line “take this bag with you through life to hold all your memories.” May I add that this video has increased my longing for one of these Saddleback front pocket briefcase? It’s almost $600… so free to buy me one, mom or rich viewer.

And an added plus? In the coming months, what do you think people will find when they search counterfeit Saddleback? Maybe a video that makes them second guess their pursuit?

How to Fix iCloud Message Problems Between iPhone, iPad and iTouch (Dec. 2013)

The lifeless corpse of Steve Jobs has risen to resolve iCloud message synching problems between iPhones, iPads and iPods.
The lifeless corpse of Steve Jobs has risen to resolve iCloud message synching problems between iPhones, iPads and iPods.

For the past month, adults everywhere have found their text messages going to their children’s iPads. And the kids, if they’re old enough, are sending messages to their friends, which in turn go to the parents’ iPhones. So guys like me are at the office getting bombarded with texts from kids, and our own texts aren’t going through.

These are the symptoms of Apple’s changes to iCloud synching, and I’m pretty sure Steve Jobs is turning in his grave. The tech folks at Cupertino should be glad he’s dead, but still fear his wrath in the afterlife.

Here’s how to fix your iCloud problem:

  1. This is not caused by the fact that your kids are using your me.com or mac.com account to buy apps on their iPads. Giving them their own account for the iTunes and App stores will not solve your problem.
  2. The beginning of both the problem and solution lies in the settings > iCloud menu. Your iPad and iPod devices are probably logged on to the same iCloud account you use for your iPhone. That means all your text messages go to them. And vice versa. This is something that changed in mid November 2013.
  3. Once you’ve deleted your iCloud account from the iPod/iPad, you will need to set up another if they still plan to message other devices. This requires a credit card.
  4. Next you need to grab their iPad/iPod and go to settings > message. Turn that off iMessage off. Good, now turn it on again. And off.
  5. Theoretically you should be fine. But the bug makes iCloud link these devices even when you delete the account on them. The iPods, iPads and iPhones remember the iCloud account even after you delete them entirely… So you need to delete it. Turn it off. Turn it on.
  6. Do you see the insanity? There’s no pattern here. You just need to keep turning iCloud and iMessage off and on and eventually you will get lucky. It’s a bug. Eventually you’ll do things in the correct sequence and it will resolve.
  7. Once it seems to work, test it by sending a message from each device to a different phone. Then start shopping for a Samsung. This isn’t the beginning or end of Apple’s decline.
i hate apple
i hate apple

While you’re experiencing this, it’s best to scream like a maniac. Threaten never to buy another Apple device again. Tell your kids if they ever login to your iCloud account you’ll take away their pad. Belt out that you will not spend an entire Sunday being the damned tech support desk for the entire family. Tell your wife and kids that if they have another problem with their iPhone, iPad or iPod that they are forbidden from even TELLING you about the problem much less asking for your help.

And here’s the dirty little secret. Apple knows damned well that families share many Apple devices. And families were getting by quite fine without needing synchronized messaging between devices. Apple has allowed this bug to exist, primarily to irritate us into establishing separate iCloud accounts for each device. When we’ve set up separate accounts, we’re more likely to buy songs more than once. We’ll likely buy apps more than once. It’s a conspiracy, man. This is a deliberate attempt to squeeze out “lazy money” from loyal Apple customers, and I’m sure it’s working. This reminds me of when Apple decided to make it impossible for me to shop Audible from my phone. Really, you greedy dick?

I was on the fence about jumping to Android, and the past few weeks have knocked me right over. Apple has been “pulling a Blackberry” in the past few years — it’s been absolutely lazy about feature upgrades since iPhone 3 and 4. Siri? A fingerprint reader? Please. Meanwhile, the Samsung has overtaken iPhone in 2013… it’s awkwardly large, but that’s a sacrifice I’ll need to make.

Who’s up for an Apple exodus? Did the company ever make you feel like it gives a shit if you switch?

apple eats bloody apple

Poor Man’s SONOS: How To Make a Badass Bluetooth Audio System from Amo Box and Old Radio Shack Speakers

My badass, poor-man's semi-portable bluetooth amplified speaker system
My badass, poor-man’s semi-portable bluetooth amplified speaker system has sound that compares to the Sonos system.

Who needs the fancy Bose Soundlink Mini Bluetooth wireless rechargeable speakers? Or your fancy SONOS systems?

Here’s my morning project… a do-it-yourself semi-portable amplified Bluetooth speaker system made out of my grandfather’s amo box. If you already have a pair of decent speakers, this system will set you back exactly $44.84 and give you sound that competes with a $300 SONOS (although the Sonos software is really cool and Wifi range is much better than 20-25 feet of Bluetooth).

If you don’t have the fortitude for this, here’s the link to buy the Sonos for the best price I could find online ($199 on Amazon).

Parts include:

  1. A pair of speakers. I used a pair of Radio Shack Minimus 7 speakers. They don’t make them like this anymore, kids. Before there were websites, the audio mags used to rate these as the best. Again- you can bring whatever nice speakers you already have.
  2. A Bluetooth receiverBelkin F8Z492TTP Bluetooth Music Receiver (1K plus four star rating on Amazon, and can’t beat the $24.99 price). *** Update- the Homespot NFC Bluetooth is $27.99 and worth the extra $3 because the range is better and it beeps when it’s paired. According to Amazon reviewers, it sounds better too.
  3. An amplifier. You probably already have one, but I LOVE the sound of this puppy and it’s dirt cheap: “Lepai” LP-2020A Tripath Class-T Hi-Fi Audio Mini Amplifier with Power Supply (awesome sound for $16.85, and we’re talking 1,500 almost 5-star ratings). I think this is the best tech bargain I’ve seen in my life.
  4. Accessories: The bluetooth receiver and amplifier come with power cords and audio connectors. So all you need is some speaker wire, glue, and an extension cord.

Wish you could hear it. It’s pretty bold. Nice whoop-ass Redneck acoustical system for the pool or home. Another update Jan. 11, 2014: I just cranked it and asked a buddy and his kids to close their eyes. They picked this rig over the Sonos playing the exact same song!

The instructions are simple and, of course, you don’t need the amo box. But it’s nice if you want to move it around.

  1. Plug the speakers into the Lepai amp speaker inputs. Plug the Lepai amp in the wall. You can handle that, right?
  2. Plug the Homespot (or Belkin) Bluetooth receiver into the amplifier photo/audio input. Plug the power in the wall.
  3. Get your iPhone, iPod or laptop and “find” the Homespot or Belkin, then pair them.
  4. Turn on the sound of your device (no special app required) and it comes booming out the speakers like audible love!

Let me know if it works for ya? I can’t believe more people don’t do this!

My Singing Monsters Breeding Guide With Pictures

My Singing Monsters Breeding Guide

Ethereal monsters singing breeding guideIn case you share my obsession with “My Singing Monsters,” you’ll need a breeding guide to get the advanced monsters. Download the images below to your phone so they’re easy to reference. And friend me: 2846120DC and visit me on YouTube!

Here is the Nalts pictorial guide on how to breed such monsters as Shrubb, Oaktapus, Forcuron, Fwog, Drumpler, Maw, Pummel, Clamble, T-Rox, Entbrat, Dandidoo, Pango, Ccybop, Spunge, Thumpies, Congle, Bogart, Quibble, Dedge, Cybob, PomPom, Scups, Riff, Reedling, Shellbeat, Quarrister, and Shugabush.

A free guide to the best hoverboard scooter and where to get it cheap and fast. :)
A free guide to the best hoverboard scooter and where to get it cheap and fast. 🙂

Go get ’em! NOTE: for advanced monsters, your odds could be as low as 1% so keep trying!

Sure this has nothing to do with online video, but I figured the blog has been dark for a while… so why not?

 

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My Singing Monsters Ethereal Guide

Ethereal breeding guide pictures chart

How to Advertise on YouTube

We YouTube Partners require two things to make money: a large number of views, and advertisers. Thanks to Kalle Tompros of SearchEngineWatch for summarizing the options available to advertisers. These include promoted videos (which requires advertisers to have videos on YouTube), homepage takeovers, instream ads (prerolls), and text overlays. For more options, see YouTube’s how-to page.

With online-video advertising projected to grow 30%, advertisers are increasingly looking at YouTube ad options. And as Mashable reports, the first quarter of 2012 showed record-high online advertising revenue, citing an IAB/PWC (see AdAge).

Online-advertising revenue continues to grow with an all-time high last quarter (click image for IAB/PWC report)

Here is my 2 cents on some of the right YouTube options based on the primary approaches (direct response and awareness):

  • The best option for direct-response oriented advertisers are promoted videos and text overlays. They’re not expensive and can be triggered on search queries like Google adwords. Time magazine also covered online-video advertising for small business.
  • Advertisers with larger budgets can gain reach and awareness through more expensive prerolls/instream and homepage takeovers.
Want a crash-course on how to buy YouTube videos? See the YouTube Advertising channel. There’s a nice page that triages advertisers based on their goals: direct response, brand awareness, product launch, and even reputation management and audience engagement.
YouTube describes its offerings based on various brand/media goals (click image to see page)

Finally, there’s a video that explains the analytics tutorial. Go forth and advertise, media buyers. And be sure to keep Nalts in your media plan!

How Do I Become a YouTube Partner and Make Money on My Videos? 2012

Here's you as a YouTube Partner. Hmmm.

I’ve had a few requests from readers/viewers to clarify YouTube’s evolving Partnership program, and help “up and coming” YouTube creators understand how to make money via video. As always, I’d caution YouTube video creators to keep realistic expectations on earnings– right now there are hundreds of YouTubers earning six-figure income from YouTube. But the majority are earning small amounts, and the driver is daily/monthly views.

Below is some information about the evolving YouTube Partnership, and 9 additional ways to make money via video.

A YouTuber can expect to make anywhere from 50 cents to $5 on every 1,000 views. So a channel getting 1,000 views per month can maybe cover a cup of coffee. The bigger YouTubers like RayWilliamJohnson are making anywhere from $500K to $4 million a year (SocialBlade), and I’d guess it’s around $2 million. It’s a steep pyramid, folks.

So here are the ways to become a YouTube Partner, where you’re eligible for “revenue sharing” on your videos. Ads appear before and around your videos, and Google shares a percent (roughly 40% of what advertisers pay for those ads).

  1. Sign up to become a Partner on YouTube. Unlike previous years, most are granted Partnership (including my dog, FreddieNalts). In truth, this isn’t a full Partnership as we previously knew it. You’ll make a smaller amount of money because the ads are not exactly premium. YouTube has effectively changed the name of “monetize your videos” to Partner.
  2. If you’re getting tens of thousands of views per month, you could approach an Online Video Studio (OVS) to come a full-fledged Partner with advanced branding. You’ll need to share a percent of your earnings with the studio, but you’ll get some help resolving issues, and potentially some help building an audience. This type of Partnership also allows creators to customize their channel page and put a small icon over the videos that appear on “watch page.” This used to be available directly via YouTube, but YouTube is increasingly encouraging intermediaries to handle this process… remember Google doesn’t like to deal with people. It’s a technology firm, and isn’t resourced to provide personal attention to millions of YouTube creators. So becoming a full Partner can be accomplished broadly in two ways. First, you can sign with an “Online Video Studio” (OVS). In that post about web studios, I neglected to mention The Collective, which has helped a couple YouTubers (Fred, Annoying Orange) cross over to television.
  3. Finally for smaller YouTubers, there’s another option I discovered via Jason Urgo last night. Urgo/SocialBlade is helping smaller YouTubers (maybe 1,000 views per month) you can apply to become a Partner via Maker’s RPM Networks. The result is similar to option #2 but the bar is lower.

Don’t think of YouTube ad revenue as your only source of income for video creation. Here are 9 other options for making money via online video:

  1. Create Commercials. If you’re talented and have high production capabilities (but don’t have an audience), you might join Poptent and create videos and commercials for brands… you’re not guaranteed to be compensated, but if a brand selects your video, you can make $5 or $10K.
  2. BYOS. If you have a large audience, you can pursue your own sponsor (bring your own sponsor- BYOS). Just call a company and see if they’ll pay for a custom video or some product placement. These are easier to get if you’re in a web studio/OVS.
  3. Get Free Loot. Call a company and see if they’ll send you free loot in exchange for your mentioning them. It’s not easy to find the right person, but I’ve been surprised how receptive companies are. They often have programs to reach online influencers, and if you have a decent audience… that includes you.
  4. Sell Your Stuff. This DailyFinance reminds us that artists can sell their stuff via video. Got something on eBay? You could mention it in a video, and see if you can get the video SEO-optimized so it might appear via a Google search.
  5. Sell your videos if you think there’s a market for them. Learn more here. I believe you need a Partners account to do this, and I wouldn’t count on this tool. Most people don’t purchase amateur video content, unless you count porn or Louis CK. I suppose there’s some “how to” video that’s worth buying, but I don’t see this as being lucrative.
  6. Drive to Website: you can try driving traffic off YouTube onto a website that allows you to sell loads of additional advertisements/sponsorships. It’s difficult to get people to follow a link of YouTube, and I’d estimate low single-digit numbers (depending on the reason). But Smosh’s “Smosh Pit” is a nice example of how YouTubers have created adjunct websites where additional monetization is possible.
  7. Affiliate Links: If you’re really cheesy, you can try making videos an inserting affiliate links into the description. I’ve never seemed to make anything notable via affiliate links on my blog and in a few links from a video.
  8. Merchandise: CafePress and other sites allow you to create your own branded merchandise and sell it to viewers. I think I’ve sold max. a dozen things on CafePress, but I haven’t put much effort into it.
  9. Get Rich Quick: Try one of the bullshit “get rich quick” schemes. Good luck.

 

Invitation to Earn Revenue From Your YouTube Videos?

Did you get an e-mail lately with the subject, “Invitation to earn revenue from your YouTube videos”? What’s it mean?

You’ve been invited to “monetize” your videos. Since my sister hates that word, let’s put it this way. You’ll share in the income that YouTube makes from advertisers.

  • This will amount to maybe $1 per 1,000 views. Could be pennies per 1,000 and it could be a couple bucks per thousand.
  • The $ you get per views should continue to rise. Projections have been as high as 40% growth in 2012 to this report predicting 25% growth in online-video advertising in the next 12 months.
  • You’ll need an Adsense account, which is how YouTube/Google pays publishers who run ads.
  • Do it. No down side unless you abhor ads around your content.
  • It’s not quite the same thing as being a YouTube “Partner” or “Creator,” which provides the channel with advanced branding (a logo on videos, and more flexibility on the channel page that few see). More importantly, advertisers are paying a premium for Partner/Creators and the other ads tend to command less revenue.

Still, my channels are excited. I’ll have to monetize them when I remember the passwords…

Any questions? Comment below or e-mail me at kevin (no space) nalty (a) g/mail

 

Invitation to earn revenue from your YouTube videos

How To Get Views on YouTube (via Kindle)

So you want to know how to get views on YouTube. You want to grow a vibrant YouTube channel, go viral, and become the next Ray William Johnson. Do you cheat, or choose a more proven way?

No Kindle lovers… you could read a great American classic on that sun-enabled iPad you call a Kindle. Or you could dive into some magazine article about the proliferation of germs on door handles. But here’s “How To Get Popular On YouTube Without Any Talentright on the Kindle store. Is this a blatant promotion? Yes!

Oh it’s 34 pages long which is pretty beefy even though the image makes it look like a tomb.

What To Do When You Go Viral… Accidentally

So your video of you dog/baby/pratfall suddenly goes viral, and you’re faced with choices… how do you capitalize on the luck?

Can Fail Dog be the next "Guilty"?

I’ve had the pleasure of informally coaching viral lotto winners, from “David At the Dentist” and Richter Scales to the recent Dagfinn (who is navigating his stick the way I manage my career). It’s a small world, and if I’m checking e-mail I’m happy to help a fellow “Viral Video Genius.”

Anyway, here are some of the pieces of pro-bono advice (I never ever ever charge fellow creators) which I’ve provided. In general, the goal is to knock out some important things (getting channel in shape, applying to be YouTube partner, tagging video), enjoy the ride, and hope the 15 minutes lasts.

  1. Get your YouTube channel submitted to become a Partner (I used to help rush that before YouTube scaled back on human contact)
  2. Optimize the video for search. Most viral lotto winners have failed to describe the video, and load the description/keywords with terms that people might use having heard about the clip.
  3. Provide a URL (or Facebook fan page) in the video description with more info and contact information. It’s very difficult to use YouTube’s lousy message system which GOD FORBID they merge with Gmail (I’m on year 4 of that idea). Make sure this hyperlink appears in the truncated description.
  4. Pay attention to, but doubt, the multitude of business propositions. Sure it may make sense to create some merchandise but a) it’s kinda cheesy, and b) It won’t be a drop in the bucket relative to ad revenue.
  5. Pray the viral viewing continues. By my best guess, David at the Dentist has paid for an Ivy League college with his viral clip, which has surpassed 100 million views.
  6. Be open to a sponsorship ($5-$20,ooo) but that depends on timing and the content. It’s unlikely these will keep rolling in, so be selective and more while the video is hot. It’s generally hard to find these… they kinda have to come to you.
  7. If you’re lucky enough to get national media inquiries DO IT. It’s free (except hotel/travel), but it will drive views and intrigue. If you are going to merchandise, here’s a way to promote that subtly. For instance don’t pimp a website, but consider wearing a t-shirt that celebrates your viralicity.
  8. If you plan on creating more videos, then ask viewers to subscribe. Also create a good looking YouTube channel page… otherwise people won’t even think about subscribing… they’ll just think it’s a one-hit wonder.
  9. Post more videos but do not expect anywhere near the views. For proof, check the other videos on any channel that has a viral one. It’s very rare to see, for instance, a second “Charlie Bit My Finger” do anything even close to the first. Still worth trying.
  10. If you want to do some audience development and promotion, check out my free eBook called “How To Get Popular on YouTube Without Any Talent” (version 4). If you really want to get fancy, pick up my real book “Beyond Viral“).
You get typos when you get an eBook cover designed on Fiverr.com for $5

 

What Happens in 60 Seconds on the Internet

Hats off to infographicguy’s visual and exciting explanation about what happens in 60 seconds on the Internet. Imagine if more companies used video and infographics to communicate otherwise complicated ideas. They can hire their agencies, or ask the infographics guy for help for what would likely amount to 1/10th the cost.