GetSnuggie sells blankets you wear, so you stay warm but have your hands free. And they look like creepy cult robes.

So here’s, perhaps, my favorite video of 2009… The Snuggie Cult.

Even more ironically, Matt Laeur on the Today Show just said the following words to tease the segment: “Coming up next. A look at the Snuggie sensation. Why is it gaining a cult-like following?”

Peter Coffin, sir, if they don’t play your footage on this segment, shame on NBC. And to you, dear Today Show interns… don’t forget that YouTube is your ultimate contemporary b-roll source!