Tag Archives: teenage

How to Handle Teenage Stress

Here’s a nice video montage about handling stress as teenagers… by GodRox and YouthQuestions. A ten-minute clip that reminds us of all the things we know but forget. I’m in there, but Ruth’s accent takes the cake.

Says the description: “Stress is something we all deal with, probably throughout most of our lives. Learning to handle it appropriately at a young age is very important. While you’re a teenager, there’s pressure from school, parents, friends, and work that can stress you out. When you grow up, a lot of those same things can continue to be stressful.”

CONTRIBUTOR CHANNELS

  • Tim – http://www.youtube.com/godrox
  • Nalts – http://www.youtube.com/nalts
  • Mark – http://www.youtube.com/jimgon21
  • Joshua – http://www.youtube.com/MNgeocaching
  • Jillianne – http://www.youtube.com/zionlexstudents
  • Ruth – http://www.youtube.com/ruthEvlog

ASK YOUR QUESTION ANONYMOUSLY
http://www.formspring.me/youthquestions

BTW- here’s my 2007 “message to teenagers” video.

How to Turn a Viral Video Blunder Into a Public Relations Nightmare

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going from naked to fully dressed, so they are prepared for the possibility that their parents may catch them having sex. The ad wins a presgitious Cannes Lions Award after being created and, of course, lands on YouTube (here’s a version, but it will soon vanish… search “JC Penny’s speed dating” to find it).

Now the Wall Street Journal is doing a story on the blunder, and you have employees, stockholders, media and customers watching your every move. Do you:

  1. Blame it on Saatchi & Saatchi to absolve your precious J.C. Penney name. Then maybe they’ll blame the event on their production company (Epoch Films) to protect the Saatchi name. The production company will say nothing because it either implicates itself, Saatchi or J.C. Penneys. 
  2. Decline comment. Hope it blows over.
  3. Take responsibility, indicate that the parody of its commercial was in poor judgement, and announce that the company is not yet clear as to whether anyone — in the company, its agency or production company — was knowledgable and responsible for creating or publicizing the spoof. Affirm that an investigation is underway, and that humor about teenage sex is inconsistent with J.C. Penney’s values and the company regrets the fake advertisement.
  4. Buy a new suit at Sears and start interviewing.

I’ll give you a hint. Choice number one is wrong. But that’s what happened, of course.