Obviously someone on the campaign is savvy enough to target me by region and age… perhaps even income. However I doubt there’s a filter that allows you to target by whether someone cares about politics or not. Yawn.
So I applaud Onorato for his targeting sensibility. He couldn’t have known that I was politically ambivalent, and there are plenty of YouTubers who vote and care.
Advertisers like safe content, and it won’t be long before media buyers restrict certain YouTube ads to “safe” videos to protect their marketing clients and brands. So now that mama Google allows YouTube partners to note that the video is “safe” (no drugs, no violence, no sex, and no drugs), I’d urge you to code yours accordingly.
I just found my three most-viewed videos representing 50 million of my 160 million views (one is a scary prank, one is “funny“, and the third is “cute“). Then (see below) I rated them “safe” via the content-rating tool YouTube rolled out recently.
YouTube allows advertisers to target videos to ensure ads aren't displayed near strong language, nudity, sex, violence or drugs.
Are advertisers yet targeting content, and serving higher “CPMs” (the cost per impression metric that is the lifeblood of YouTube) around these videos? Don’t know yet, but it seems inevitable. And it took just a few minutes.
I can’t hurt since I am not so ambitious as to stray from generally family-safe content… I think I’ll survive if I just lost some high-CPM preroll ads featuring porn and crack ads. Yes I just said crack.
Hey this post will be good for search-engine discovery. Watch it become one of my most-f’ing viewed posts.
Now you too can target an ad on a YouTube video with more precision than ever before.
Via YouTube/Google “Videotargeting” you can suggest videos based on keywords (like humor or entertainment), viewer demographics (age and gender), interest-based categories or some combination of the three. Read more on the YouTube Blog or Mashable.
Says Google/YouTube: Our goal is to create an easy-to-use, self-service targeting tool for any advertiser who wants to run ads on YouTube. As this first version is in beta (and is being updated every day), it’s missing a few features, as well as content from some of our partners — like those who sell their own ads, for example.
There’s no shortage of blogs written for and by mothers. But WifeofNalts now has a new YouTube channel called “Joeymoms.” The purpose is to bring relevant content to moms in a fun, irreverent way in a delivery medium for which moms have time… video. The name was chosen for two reasons. First, there are virtually no other common mom names available. Second, a YouTube channel needs to be about a person not just a topic. Rather than WifeofNalts or MomTubers or something, we went with Joeymoms… kinda like Nerdfighters. It’s hosted by Joey, but bigger than her. Hoping a community of other moms forms, and maybe this channel attracts some new people to YouTube.
There’s one thing that’s certain. There’s no shortage of advertisers trying to reach moms, and most of them want content by moms (as opposed to a male creator that happens to have a large audience of mothers). While this isn’t likely to rival Fred or Nigahiga, it’s getting my wife excited about the YouTube community, and I’ve found her migrating from Facebook to her channel in her scarce spare time.
The tricky thing about mom content is that it can be lifestage dependent, and boring. Moms typically form community around specific milestones like new babies, toddlers, teenagers, or “off to college.” That’s too niche for a new channel, so she’s trying to speak to a broader range of moms. It’s kinda Momversations meets The View meets Entertainment Tonight. Done for and by moms, but not devoted to mom topics exclusively… for moms that are more than moms.
Whatya think? I’m racking my lil’ marketing brain trying to figure out how to grow it, so it can be a resource for moms… showcase other YouTube channels and good online resources for this audience. The fundamental question is this… there aren’t many popular mom channels on YouTube. Is that because there’s not a market for it, or simply that nobody has cracked the code? We’ll find out!
