I’ve seen YouTube’s power as a community, and occasionally it rallies on behalf of an individual or cause related to health. However I’ve yet to see a health community that’s truly powered by images and video (and involves patient-to-patient peer support leveraging webcams and the Internets).
In general, I like when the power of new-technology marketing is put toward a health cause.
Like imagine the video campaigns that can come out of the FDA’s imagery for cigarette packs! Graphic cigarette labels: Will they work? You damned straight they will… at least compared to text. The proof is in other countries.
They challenge, of course, will be to use these negative reinforcements the drive urgency, then positive-reinforcement and behavior change to help people. A scary imagine alone can have moderate effect, but people are generally more eager to change when you tell them how and try to go beyond scaring them into change.
Now on a happier but related note:
PatientsLikeMe is a health site where you can specify your illness(es), see how other people rated various treatments, and (if you wish) engage with other patients. The site jumped on my radar when it launched years ago, and I wrote the founder. It surfaced again when it surprisingly was able to publish findings on co-morbidities (if you have x illness, you may likely have y).
Thanks, MrHogg. My feelings exactly. My Best Buy strike (driven by my horrible experience with the Geek Squad) took a one-day hiatus when I couldn’t find a power cord for my Mac. It was torture walking through that place, and it gave me greater resolve to continue my strike. I would imagine Best Buy has lost thousands from me since its moron driver called the police on me for videotaping him (and then Best Buy couldn’t muster an acknowledgement of the episode much less an apology).
Robert C. Buckingham is an angry loser who reviews books for a living
I’ve long accepted that YouTube doesn’t do technical support, and that technical glitches may exist for extensive periods. It’s virtually a monopoly here, folks. What do you expect?
You expect a messaging system with a terrible user experience, you expect your last video’s thumbnail to override your profile picture. You expect the video to upload when it feels like it… or not upload at all. It really just depends on the mood.
So I find it rather fascinating that Information Week’s Google blog tears YouTube a new asshole in this post. Well maybe I’m being dramatic, but I felt like cursing in the post to support the PG-13 title.
Common, Eric. Think about the Discipline of Market Leaders. Google is about product excellence not operational efficiency and customer service. And it’s free. So if the product is cool, it cost nothing, and works the majority of the time… then we gotta “love the one we’re with.”
The AngelCheeks Foundation was created by Brian Nessel, an active YouTuber. He and his wife Abby lost their son Evan one year ago. Brian assembled a wonderful educational video to launch the program, which helps parents cover costs of funerals and counseling when they face the tragic loss of a young child. This is a great example of the YouTube community’s strength, and the power of video to generate interest in a charity.