Tag Archives: startup

Online Video

“No Camera” is No Excuse to Skip YouTube Anymore

7 Comments

Sure we’ve heard all of the excuses why you’re watching YouTube but not creating your own videos:

  1. I have nothing interesting to add
  2. I don’t have a camera
  3. I don’t want my life online
Now YouTube has eliminated one of those excuses, giving people without cameras the ability to build videos via animation of existing clips. See more at YouTube Create. So now you simply need a web connection, a pulse, and some free time. Got those?
In other news, YouTube founders Steve Chen and Chad Hurley may be cooking up another startup. They’re a bit cash strap given the $340 million they pocketed when YouTube was acquired by Google. To celebrate that possibility, let’s reflect back on their announcement, and my not-so-positive thoughts on the deal in October 2006.
Online Video

Even Water Heater Installations Can Be Interesting

7 Comments

Leave it to Greg Benson (mediocrefilms) to make a water-heater installation interesting… with sophomoric pranks and a bikini dancer. And Fast Water Heater stumbles into more effective use of online video than many leading consumer-packaged goods, hotel and technology brands. I spoke with Benson last night, and he wasn’t paid for this. But as a marketer, I’d estimate it’s value at $10K plus.

See folks. You don’t need a huge agency, creative brief and media buy to distinguish your brand or small business online. Just a little luck… having a customer with a camera, sense of humor, and a big audience on YouTube. Oh- I heard you like baby and cat videos.