Deleted Me closed me accountI didn’t care much when some of the online video sites retired “consumer generated” accounts, and killed my Nalts channels. Metacafe, Revver, Yahoo video, Google video. But I’ve been rooting for the underdog since its infancy. So when I learned today they deleted my account, I felt totally betrayed. is now owned by Internet studio, Maker. They’ve never much liked me, unfortunately.

Here’s one of my early articles of Blip sharing ad revenue. An article about how it paid better than other ad-sharing properties. And one of my favorite blog posts ever… my experience with’s awesome customer service in 2006 when founder Mike Hudack actually answered my call during dinner.

Unfortunately many of my videos are gone for good… not uploaded to other video-sharing sites and not backed up. Whey they began killing some accounts I wasn’t surprised. I expected some of my secondary “staging” accounts at to go away, so I backed them up. But didn’t expect they’d kill my Nalts one. ūüôĀ

Part of my Internet youth died today. Not since Revver closed shop has the internet made me so sad.

Et, tu, Blip? Et tu? killed me after 7 loyal years killed me after 7 loyal years


Is Revver Dead? First Ad-Sharing Website is MIA.

Have we seen the last of, the first online-video site that shared advertising revenue with creators? It’s MIA… check

This blog began as “Revverberation,” and was primarily about the website… sadly it got little traction, was acquired, and eventually stopped paying creators. See Revver’s Wikipedia entry for all the good will it left in its dust… especially when LiveUniverse snatched it up (that website seems DOA too).

It’s ironic… my parody (Chapter11TV) seems to have outlived it.

But if there’s one thing sadder than Revver’s death is the possibility that there’d be no official funeral, right?

revver is dead
Is Revver dead?

Oh and keep up the comment wars… I cherish them.

Watch in Comedy |  View More Free Videos Online at

Bad Video News in Threes: Jumpcut is RIP. Revver Not Paying. Metacafe Cursed.

Online-video tombstones

  • Today Jumpcut sent messages to its users to alert them to the demise of Jumpcut. “Very soon, we’ll be releasing a software utility that will allow you to download the movies you created on Jumpcut to your computer. We’ll send instructions to the email address on your Jumpcut account when the download utility is available,” the company said.
  • Meanwhile, as reported by, has stopped paying its creators. Former founder and the most huggable guy in online video, Steven Starr, is busy with his film, “Flow: For Love of Water.”
  • And Metacafe? Well it’s just cursed.

But don’t panic. Neilsen reports that online-video usage is up (see pdf report)… YouTube, according to Neilsen, fetched 5.5 billion views in March (and some industry analysts claim that’s under reporting). The market is “sorting itself out.” Like any industry, we’ll have two or three major options, and the rest will vanish or, better yet, go niche.

At least we still have HuluTube. And Eefoof. And the Scottish lady from “Britain’s Got Talent” that’s all the rage for her Les Mis song.


Dead Video Sites Don’t Have Proper Funerals

Oh dear. Did I sleep through a Google Video death? It seems these¬†video sites barely have the courtesy to send a “goodbye” card when they die.¬†

It took a while for me to realize TheDailyReel was RIP, and I just discovered this morning that Flix55 (the video-sharing site by a NYC television station) had vanished.

Now check out Google Video. It’s not quite dead, but I think I could fairly describe it as what I first advocated for Google: A video search engine (albiet not as intelligent as Mother Google or even YouTube results). It does allow you to find videos from other websites, and even play Yahoo videos without making you leave Google (good boy for allowing that Yahoo… goooood boy).

Alas Google’s vision, not unlike Knol, was to be a destination site. Where¬†select creators were sharing advertising revenue, and Mighty Mouse episodes were playing on the destination site. When Google swallowed YouTube it was only time before the two merged or went different directions.

If Stupid Videos, Break or Metacafe die will someone please let me know? Next thing you know it someone will tell me eFoof died.

Here’s hoping YouTube remains solvent. I really don’t want to get that second job delivering pizza in Allentown.

Special WVFF Forum for Cheese Videos!

It was too hard to surf the comment threads of old WVFF posts regarding such an important topic as the Cheese Videos, so we at have created a special forum thread.

Visit the Official Will Video For Food Cheese Forum Thread now, and vote on the creator(s) who most assaulted the dignity of cheese.

If you haven’t posted a cheese video yet, it’s never too late. Just be sure to tag it with the following words:

naked cheese video american zardoz short film airplane pizzle sore feltch

Also, it’s important to add the word “VIDEO” to your title. That way it will rank high when people search Google for “CHEESE VIDEO(s).”

Hey- thanks to the Revver Editors for featuring Naked Cheese! I respect your taste.

Revver recognizes brilliance of Naked Cheese by Nalts

Vital links:


My First Shout Out (boring “history of nalts” post)

Don’t know what a “shout out” is? It’s when you mention someone in your video. Don’t care? Stop reading. This blog entry isn’t for the industry watchers, but for the small group of obscure people that watch my crap.

I stumbled into my first “shout out” video recently. In this fake PSA I did about, I spoof the “art” of independent creators, and shed light on the folks that were ripping content and then making money on it (my brother in law played the video artist that made $9 a week dropping forks on the ground). The video was called “Revverberation,” which would later become the name of my unofficial Revver blog that spawned this one.

marquisdejolieAt the end you’ll see a legal document that lists Marquisdejolie vs. Texas. I remember Googling for a legal template, then altering it with his name and then photographing it… wondering if he’d notice this homage since he seemed to be watching every new Revver video like I was.

I also remember going nuts that this video got thousands of views, since most got 50-100.  To gauge the magnitude, I adjust for view inflation by multiplying 2006/2007 views by 1,000 times. So this was a 3 million view video, as far as I was concerned.

More related trivia. When I was first featured on YouTube with “Viral Video Genius,” I mention being called an Andy Warhol of online video… “by a homeless guy in Texas. He has a blog. Google it.” Well this time Marquisdejolie caught the “shout out” before I had to spoon feed it, and no response tickled me like his spontaneous laughter clip. Can you listen to that and not crack up?

Here’s Marquisdejolie’s recount from a year ago, but I can’t seem to find his original blog post calling me the Warhol of online video.

And then there’s this post from MarquisdeJolie’s blog:

Nalts doesn’t need a tribute from me. He’s doing just fine on Revver and Youtube and Livevideo and Metacafe and wherever else he may be…. Wherever 10 or more viral video fans collect to watch videos, you find a Nalts video there…. I just needed an excuse to use his name in my blog so that the Internet search engines will spot my blog and up my ranking. His screen name is a commodity now like gold or silver or pork bellies. Use it in your blog and watch your hits skyrocket.

Bubble Bursting for Video Creators Hoping to Monetize Content?

bubbleOnline-video creators are sobering up after an intoxicated 2007, as they realize that the “road to riches” via online video is fraught with challenges. Business Week proclaimed “amateur video hour” as over in December. Crackle and other sites migrated from UGC (user-generated content) some time ago. And here are some quite recent data points that, alone, aren’t really newsworthy but tell a sad story together:

  • Metacafe set a higher bar for revenue-sharing “Producer Rewards” program, much to the dismay of some creators who saw their popular videos drop from the program (see Metacafe forum).
  • Revver, the pioneer of online-video revenue sharing, was sold for pennies.
  • The initial participants of YouTube’s Partnership program (which shares revenue with creators) hit their one-year anniversary in March. Although YouTube and its creators are not permitted to disclose the specifics, I do have sources that reveal early participants received fixed fees that (in some cases) allowed them to quit their day jobs. The rest of us joined when YouTube had adjusted the program so that we’re paid a percentage of ad revenue, and I can’t disclose specifics. Compared to nothing, it’s welcomed cash. But it’s far from enough to live on.

For sure, some creators are doing well with sponsored gigs, DVD sales and rare television contracts. I’ve managed to augment my income by creating sponsored videos, and have done fairly well in the past 6 months. But it’s certainly not enough to quit the day job, and I’m not patient or risky enough to hold my breath for a lucrative television contract.

Solution 1: Pay for Content?

paytoilet5cents.gifWith few exceptions, viewers don’t yet pay for amateur content. This is especially true for early adopters of online-video, who have enjoyed free video, including amateur stuff, copyrighted material via YouTube, and free movies & music via P2P sharing. As the mainstream audience moves in, the market for paid content will increase, but mostly for professionally produced and well marketed video. Perhaps we’ll see a third-party aggregate some second-tier amateur content and develop a paid subscription model (especially if that content can be fed into PC, mobile and television). However an individual amateur would inarguably lose the vast majority of their audience if they required the audience to even move to an alternative channel (their own ad-supported site) or charged for it. Even Howard Stern lost most of his audience when he moved to Syrius. So it’s no surprise that I’ve sold only four copies of the “Best of Nalts” DVD.

Solution 2: Ad-Supported Content

spaceforrent.jpgAs much hype as we’ve seen about consumers avoiding ads, this is the most viable, sustainable model. Simply put, good content won’t sustain for free, and amateur content hasn’t a prayer unless it’s supported by ads. Currently, this model is rate-limited by two sad realities. First, advertisers have been slow to buy ads around amateur content — even YouTube doesn’t appear to be selling its full inventory of InVid (overlay) ads. Secondly, there’s not yet broad enough distribution of this content.

I’ll argue that good video content and consumer demand exists, but people there aren’t yet enough viewers of amateur content to warrant significant dollars from advertisers. And we’re in dire need of an easy vehicle to view UCG via our mobile and television boxes, which will increase both viewer demand and advertising inventory (my next post will explore web/TV devices, which I believe are the lynch pin here).

Online-Video Site, Revver, Completes Fire Sale

live universe eats revver for lunchI was one of the most active Revver creators soon after the video site launched two years ago (see “Getting Rich on Revver“), and paved the way for ad-revenue sharing with creators. This very blog was an offshoot of an unofficial Revver blog called Revverberation.

So I’m saddened to see that Revver sold (according to NewTeeVee) for under $5 million to LiveUniverse (if I had any money to invest I would certainly have put it into Revver in 2005 before taking a risk with popular but revenue-lite YouTube). Revver, according to NewTeevee’s Liz Gannes, had raised $12.7 million from Comcast, Turner, Draper Fisher Jurvetson, Bessemer Venture Partners, Draper Richards and William Randolph Hearst III. In a report earlier this month, CNET cited sources who said the beleaguered Revver was asking for between $300,000 and $500,000 and the assumption of the company’s debt, which the sources said was in the $1 million range.

Founded by Brad Greenspan (who founded MySpace), LiveUniverse operates multiple sites, including video-sharing service LiveVideo. CNET reports that ” Revver’s staff, which is half the size it was in 2006, was ecstatic to hear that the company was saved and that they would not be broken up or moved, according to two Revver employees.” No official word from Revver, and the Revver blog (which has been quiet for days) hasn’t yet mentioned the firesale.

It was only a matter of time before Revver sold, because it has struggled as a third-tier video site with a compelling model but little traffic. I made $2600 on my videos, but that number has been largely flat as distribution was minimal and ad-premiums went from profitable end-frame ads to bottom-feeder text ads. Payments have been issued late (see Revver Forum post) and rumors floated that Revver was paying creators on credit-card debt.

So the good news, dear Revver employees, is you still have a job for now. The bad news is that I’m not sure LiveUniverse is much more than an ad network, and a equally struggling site called LiveVideo (which has been on the decline according to Alexa stats).

Revver 3.0 Launches With “Quilty”

revver quiltyTwo years ago I discovered Revver (the pioneer of creator ad-sharing via video), and she’s growing up. Here’s a Revver blog announcing the new Revver, which includes the ability of viewers to finally comment.

Revver has always suffered from low views relative to larger sites, and the new “Quilty” (see Revver homepage) addresses that. It’s an addictive-like series of thumbnails that rotate and provide instant access to quality content. Not sure if this is editorial or viewer populated, but I assume a blend.

The gulf between sites like Revver and the market leader (YouTube) is widening despite the better quality/crap ratio on Revver. And, until recently, Revver was dense with Adsense and “house” advertisements, which makes me worry about its longevity.

But Revver’s model is unique, the technology is innovative and it has a quirky, creator-friendly soul. And a monkey. Don’t underestimate the monkey.