Bloke named Ben Lehmann turned on his windshield wipers on the viper, but that didn’t work. The snake manages to slither along the driver’s side window, and holds tight even as the car begins to pick up speed.
So that reminds me… a guy was at a movie theater last week to see the Catching Fire debut. He notices what looks like a snake sitting next to him. “Are you a snake?” asked the man, surprised. “Yes.” “What are you doing at the movies?” The snake replied, “Well, mate, I liked the book.”
Some of these spots are good enough to stop you from fast forwarding TiVo. Maria Bamford has a wonderfully crazy and self-deprecating style that makes even ME feel sane. She’s not new to Target — check out her subtle “Target” reference in this video from years ago (below). She’s funny in standup (effinfunny.com), but translates even better to web video and was a perfect fit for this wonderfully insane Target campaign.
I hope to see her back, since I think she’ll appeal to Target’s target customer. We’ll still need our “cool” target ads, but this is distinctive and fun, and a refreshing departure from me-two department store ads (wow we’ve got deals… zzzzz). I could honestly see the Target Lady pulling a mini Old Spice video-reply campaign with personalized videos… the mad rush for holidays is far from over, but there’s not likely time for a new campaign. Hey Wieden & Kennedy- if she’s answering questions I’d like to know how many cups of coffee she drinks a day and how many hours of sleep she gets. I’d also savour, like fine wine, some behind-the-scenes outtakes from the commercial shoot.
The nice thing about focus groups is that even when you learn nothing, you get to spend some time out of the office eating M&Ms, stealing facility premiums, watching YouTube videos, and blatantly ignoring customers on the other side of the glass.
What if cavemen took the concept of fire to a focus group before launching it? This is a promo for TheIdeaGroup courtesy of TheVideoEditGuy.