Bloke named Ben Lehmann turned on his windshield wipers on the viper, but that didn’t work. The snake manages to slither along the driver’s side window, and holds tight even as the car begins to pick up speed.
So that reminds me… a guy was at a movie theater last week to see the Catching Fire debut. He notices what looks like a snake sitting next to him. “Are you a snake?” asked the man, surprised. “Yes.” “What are you doing at the movies?” The snake replied, “Well, mate, I liked the book.”
Some of these spots are good enough to stop you from fast forwarding TiVo. Maria Bamford has a wonderfully crazy and self-deprecating style that makes even ME feel sane. She’s not new to Target — check out her subtle “Target” reference in this video from years ago (below). She’s funny in standup (effinfunny.com), but translates even better to web video and was a perfect fit for this wonderfully insane Target campaign.
I hope to see her back, since I think she’ll appeal to Target’s target customer. We’ll still need our “cool” target ads, but this is distinctive and fun, and a refreshing departure from me-two department store ads (wow we’ve got deals… zzzzz). I could honestly see the Target Lady pulling a mini Old Spice video-reply campaign with personalized videos… the mad rush for holidays is far from over, but there’s not likely time for a new campaign. Hey Wieden & Kennedy- if she’s answering questions I’d like to know how many cups of coffee she drinks a day and how many hours of sleep she gets. I’d also savour, like fine wine, some behind-the-scenes outtakes from the commercial shoot.
No I’m not sure if this is promoting or vilifying illegal drug use. But I’m not sure it matters.
This weirdly repetitive music gets stuck in your ear like a maggot in a festering puss wound while you’re traveling in search of El Dorado in the Amazon in the 1910s without any medication.
A Pegasus-like horse-plus-man guy is hanging out in the shower talking about how he’s two things at once. It’s a creepy video ad, topped only by a creepier website that loops his voice.
I present you with the “double-impact” campaign for Old Spice’s Red Zone Body Wash Moisturizer. It’s based on the laziest marketing proposition ever: Trying to distinguish a product as being “two things in once” is like launching a car that appeals to “emotion and logic.” We haven’t heard that before.
It’s not unique, ownable or differentiating, and it’s made worse by the painfully dull and awkward creative… Not funny, somewhat disgusting, and memorable only in how freaky it is.
We give it the “WillVideoforFoodWorst Video Campaign of 2008″ award. I dare you to top it. Old Spice would have been better off maintaining its positioning as your grandfather’s deodorant.
And you have to love that the URL from the ad (which caught my eye on The Onion)…
That says a lot about the agency’s confidence in its banner redirect technology, doesn’t it? I dare the agency responsible for this to raise its hand. Anyone? Anyone?
The nice thing about focus groups is that even when you learn nothing, you get to spend some time out of the office eating M&Ms, stealing facility premiums, watching YouTube videos, and blatantly ignoring customers on the other side of the glass.
What if cavemen took the concept of fire to a focus group before launching it? This is a promo for TheIdeaGroup courtesy of TheVideoEditGuy.
