I Make a Video Everytime You Poop

Years ago, when I was on a YouTube tear, I was posting daily videos. Most people discouraged this behavior, arguing that I should focus on quality not quantity. While both are important, I’ve let frequency suffer in pursuit of the elusive “good” video that people would share and view.

After Trippy’s wedding I decided to return to my old slogan of “making a video everytime you poop.” Here’s the playlist titled “Holiday Blitz.” By dubbing it that, I’m hoping not to pressure myself into another long-term commitment I won’t keep. But for the meanwhile, despite modest views, I’m having fun again.

So anyway that explains the minimalist posting here on the blog.

Nalts makes a video everytime you poop.

Betty White on SNL FTW

Well the nation’s talking about one thing. I mean besides the natural disasters and wars and stuff… And Nancy Grace, who is still covering Caylee and baby Jessica being stuck in a well.

Betty White on Saturday Night Live! Selected by a Facebook mob for the high honor, and propelling the show to its highest rating in 1.5 years. It’s okay to celebrate that even if you’re not a gay “Golden Girls” watcher.

Here’s DCLuigi doing his Betty White and his classic Christopher Walken (monotone voice, eyes staring at cue cards). This link takes you directly to the middle mark since it’s a slow build.

The Secret to YouTube Views and Subscribers: Poop Frequency

Save yourself a lot of time, and ditch my eBook about how to get popular on YouTube. There’s one common denominator to getting regular YouTube views and subscribers. It’s a secret possessed by the regular names we see on YouTube’s most-popular videos of the day. People who retain wildly enthusiastic fans who watch, rate, favorite and forward videos. I once did it (more for my own discipline) and didn’t realize how vital it is.

Frequency. Routine. Post daily. Like you brush your teeth, exercise or poop.

It’s a simple thing, really. When my tagline was “Nalts makes a video everytime you poop,” each of my new videos was seen at least 40-50,000 times. Now I’mĀ intermittentĀ and people simply forget to look.

Sure you could argue that there are other factors. Not everyone that posts daily has views, and not everyone that gets loads of views posts daily. But it’s the single biggest common denominator, and therefore I proclaim it a “best practice.”

Take a look at the people that dominate the “most highly rated,” and tell me something they else have in common besides mostly vlogging and not sketch. They are (in no particular order): Shaytards (aka Shaytard), CTFxC (CharlesTrippy), SxePhil (Phillip DeFranco), WhatTheBuckShow (Michael Buckley), KassemG, Livealivalive, ShaneDawsonTV (and various other channels), CommunityChannel, FailBlog, MichelleFan, and a few more. I’m not hyperlinking their name, because you can find them all here sooner or later (most popular videos of the week on YouTube). There are videos that get more views, but these are the individuals that command a vivid audience.

It makes sense. It’s still a social media, and you can’t be very social if you’re out of mind. I don’t mean to marginalize the talent here. These are gifted people, and it’s not fair to write off their success to frequency. But I hold, as exhibit A, the fact that some of these people had more “packaged” content channels, and their daily vlog channels eclipsed their initial presence.

One exception among them: JimmyKimmelLive. Only 60K subscribers, but lots of recent views. Maybe one day Kimmel will grow up to be a YouTube star.

Swear Jar by BudTV Viral-Only Campaign

The Swear Jar is a campaign by BudTV.

According to AP Business writer Jim Salter, this “Swear Jar” video is part of a “fast-growing growing trend, now increasingly embraced by beer makers and other mainstream marketers.”

  1. Known as viral ads, such Web-only spots have become YouTube staples and show up in social networking pages, get e-mailed between friends and co-workers, though whether they generate sales remains an open question.
  2. Viral ads have the freedom to run as long or short as they want – no 30- or 60-second constraints.
  3. They can cross boundaries even cable TV respects, and they focus on entertainment as much selling the product.
  4. Some are shot – or made to look like they’re shot – with hand-held cameras, just like the most of the rest of the videos in those Web venues.
  5. Viral marketing has been around for more than a decade, but viral video ads have grown in popularity as it has become easier to watch and share video on the Web and video-sharing sites like YouTube have grown.

This post is for those of you dumb m&thr f*rs that have only been looking at the pictures on WillVideoForFood for the past 2 years ,and needed to play catchup. Thanks, Marilyn, for this post. It’s about time you carried some of your own weight on this blog.

Selling Out? Cashing In? The Canadian Perpective…

Canadian publication “Globe and Mail” did a story about viral video: cashing in or cashing out. I’m mentioned a few times in the piece, and it’s an interesting exposition… Globetechology.com Jennifer Hollett takes on a variety of views about the appropriateness of sponsored ads. I was tickled to see Hollett digging up this old piece in which I pretend to be a viral video broker (desperately trying to get fake YouTube celebs to sell out).

Blame Canada

Twitter: The Voluntary Human GPS Chip

Just when you thought instant messaging, cell phones and Blackberrys were the ultimate form of making yourself available 24-7… along comes Twitter. You’ll note a Twitter box in the bottom right corner of WillVideoForFood.com. We’ll see how long I decide to text message Twitter with my status (“typing blog post while bored on a conference call”).

I haven’t fact checked these, but here are some testimonials Twitter uses:”

  • Twitter is on its way to becoming the next killer app.”
    TIME Magazine
  • “It’s one of the fastest-growing phenomena on the Internet.”
    New York Times
  • “Suddenly, it seems as though all the world’s a-twitter.”

So why in the world would I Twitter? I’m someone who backed into social media via video, and in fact prefers antisocial media. But I had to give it a shot because it’s gaining such notoriety. Kinda like the iPhone I finally returned on Sunday.

What does this have to do with online video? Nothing, really. Except that I think I need to do a video called the Twitter Shitter (“on third wipe”).