Larry King gets about 1.2 million viewers a night. This guy, Sxephil, has been seen 14 million times in the past month. The YouTube “star” will average 1 million views per day soon.

• Larry King is well known, can be found easily on the large monitor you call a television. He’s been in lots of movies. Maybe you’ve seen one of them.
• This guy, Phil, makes his own web show and you’ve never heard of him. But a few million have, and follow him like hobos follow liquor. In fact many days, he’ll have more eyes on him than Larry King, especially when you count Phil’s other videos, web, live broadcasts.
• Larry fetches a pretty penny for an ad. Phil? A bit less. No- a lot less per view.
• Phil writes, shoots, directs, edits and produces his stuff. Larry? He has some help. Expensive help.

And you want to know the interesting thing? People far less popular than this Phil guy are getting seen more daily than most of the television shows you talk about. Hmmm…

This is what I’m talking about, media buyers (see last post). The world’s a-changin’.

P.S. Phil- I’d say life is the paper not the pencil or pen. But you and ZeFrank have never commented on this blog before, so you may never know that Great answer.