How Many People Are Watching Online Video in 2012?

comScore reports that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January. YouTube ranks first with 152 million views, and the rest of the pack (Sony’s VEVO, Yahoo, Viacom, Facebook) attracted about 45 to 52 million viewers (about one third of the Google-owned leader).

Some interesting statistics from this month’s comScore report:
> 84.4 percent of the U.S. Internet audience viewed online video.
> The duration of the average online content video was 6.1 minutes, while the average online video ad was forty seconds.
> Video ads accounted for 12.2 percent of all videos viewed, but just 0.9 percent of all minutes spent viewing video online.

YouTube viewers watched 18.6 billion videos in 2012’s first month, and that’s 4 per day per person (by my calculations, which haven’t been reviewed by Stalkerofnalts).

And how about ads? We viewed 5.6 billion video ads in January, with Hulu again leading with 1.4 billion ad views. The advertising networks (who stream ads on a variety of properties) ranked next, with Adap.tv at 652 million ad views, followed by BrightRoll Video Network with 598 million, Tremor Video with 580 million and Specific Media with 398 million.
Finally- YouTube channels? Warner and Vevo lead the pack, but Machinima and Maker Studios (aggregates of top YouTube channels) are third and fourth.

And here’s a photo of my niece and nephew.

Nephew and Niece of Nalts

Busted: I Know What You Videotaped Last Summer

Busted. I’ve got 50/50 odds that you’re one of those people that secretly videotapes others. So I don’t want ANY more shit about my prank antics, okay?

Harris Interactive polled more than 2,000 adults and found that 50% of Americans would use a Smart phone to make a secret video (note wording is “would” not “did”). So what would we videotape?

• 23% – people in embarrassing outfits
• 20% – athletes at a sporting event
• 15% – someone tripping/falling
• 10% – sexy waitress at a restaurant
• 9% – shirtless hunk mowing the neighbor’s lawn
• 7% – cheerleaders
• 7% – boss or coworker sneaking a second doughnut
• 6% – disgusting grooming habits
• 5% – couple kissing or making out
• 8%- other

Sour Patch Cannibals (consumer-generated ads)

I recently found this collection of entries to the Poptent.net “Sour Then Sweet” campaign for Sour Patch Kids. While I can appreciate why cannibalism might have been too risque for the folks at Cadbury, I think they’re certainly bold, entertaining and memorable enough to get the WillVideoForFood “honorable mention” award.

Don’t you? CHOMP. Hats off to Wonderful Color, Trunstyle, and iCohen.

Intravenous Twitter Drip of Online-Video Enthusiasts

Without bookmarks, RSS or e-mails, there are a few sites I remember and visit randomly.  It’s usually because I’m bored or curious (but don’t know what I’m curious about). For instance, TechCrunch, Cheapskate, TheOnion, Google News, Yahoo Buzz. What are yours?

On TechCrunch I found an article about Blekko, a search engine that avoids spam by only indexing sites identified by people (like 2100 university sites). You use slashes to refine your search, so I tried Nalts and /date. That awakened me to a SocialTimes piece Megan O’Neill (Tel Aviv) curated a bunch of people and websites worth following on Twitter if you’re an online-video enthusiast. It’s quite handy, but I’m biased because I made the cut. 🙂

The Twitter accounts include ReelSEO’s Mark Robertson, GigaOM’s Ryan Lawler, Shape Shifting Zadi Diaz, as well as a bunch of people I consider “Friends” by a broad definition (meaning I have met them in person, I like them, and we share interests). Author Steve Garfield, Revisiond3’s Jim Louderback, Michael Buckley (WhatTheBuck), iJustine, Charles Trippy, Kassemg (the guy I know least among these). By a pure definition they’re not exactly friends, though. But isn’t the term “friend” changing because of Facebook’s use of the term?

Hey on that note, what’s a close friend? I’d consider a “close friend” someone you’ve known for a year or more, you’ve exchange meaningful information, and you know well and vice versa (meaning you each know your family/friends/significant others). For me, a friend isn’t competitive, they listen, and they share values. They can differ in many ways, but enjoy each other’s conversation and company. Most importantly, they forgive lapses in communication (something important to me because I’m spread thin and often vanish). I can think of dozens of people who are too frustrated by my intermittent communication to consider me a friend, and others who I can call after a long lapse and it’s like no time has passed.

Photo by Jim Davidson (Bucknick)

Anyway, Megan also assembled a nice collection of online-video stats and news websites (these are her words below). I’d suggest adding a few sites sites like ViralBlog, ReelSEOUrgo6667‘s stat site called Social Blade, and Renetto’s MyU2b).

  • Unleash Video Unleash Video is a video entertainment sharing website.  On their Twitter account they tweet about videos and news from their website, but they also tweet about general news in the online video space and they always have something interesting to share.
  • Web Series Today – If you enjoy web series then Web Series Today is definitely a must-follow.  Web Series Today tweets about the web’s top video series and is the best source for unfiltered web series information online.
  • Viral Video Chart – If you love being the first of your friends to know about the latest viral video hits then Viral Video Chart is the Tweeter to follow.  Viral Video Chart tweets about all the latest and most popular viral videos on the web.
  • Viral Viral Videos – Viral Viral Videos is also a great source, tweeting about viral videos as they go viral.
  • Web Video News – Finally, Web Video News is a great source for online and web video news, research and trends, compiling news from a variety of different sources across the web.

My list of linked sites is somewhat arbitrary and antiquated, but I hope to revise it. Please let me know what else you read for news about online video, and I’ll try to refresh the list with these and others!

Galaxy Girl Dances A Smile on Your Face

Hours ago I hadn’t heard of the Samsung Galaxy (an iPad that isn’t an iPad), and now I want one.

I teased Samsung in my last blog, um, post, and SlatersGarage pointed out this delightful video I’ll probably watch 30 times this week. this is such a happy video, and thanks to Slatersgarage for sharing it. I can’t keep up on all the viral ads myself. 🙂

I’ll go to my grave urging brands and agencies not to pin their online-video marketing strategy on “going viral” or chase the exception. But every once in a while someone succeeds… It even followed PC Week’s rules.

If I return my iPad and buy this Galaxy thing… will that music play in my head, and will everyone follow my every dance step? It’s funny how the joyful, musical celebration distracts your brain from another less positive interpretation of this video… we’re all techno lemmings and we’ll follow the innovators even if they drop and fall. But that’s okay! I can be a lemming and be joyfully aware that I am, right?

Boring People Suck

Boring people suck. I’m going to put that on a t-shirt to prove I thought of it.

If you don’t provide a funny comment below than you’re boring and you suck. Mind you that it would be better to try to be funny and fail than not to try again. I came up with that one too.

It’s best to stay away from anything about the cat. She’s just there for the amateurs, and we both know you’re better than that.

Before this blog post is over I’m going to provide more original thoughts and quips than Yogi Bear.

80% Online-Viewers Stop Watching a Frozen (Rebuff) Video

When a video freezes it’s called a “rebuff,” and it happens 8% of each video stream. And when it does, 80% of viewers stop watching.

That’s according to TubeMogul, who track these things from the players it monitors. Tubemogul also allows publishers to push their content to all the major online-video sharing sites for free.

Are they refreshing and coming back? You wish.

No patience. Keep that in mind when you’re making your video too, because we’re willing to bet a pregnant pause has a similar effect.

This is another reason I can’t believe many of my clients still use Quicktime on their website instead of a flash player or YouTube or blip.tv embed.

Eat Your Heart Out, I Made “Internet People 2”

Editorial update: See this site for more information. Thanks, Travis!

Nalts Cartoon internet people brentalfloss

Oh yeahhhh… Nalts ranking it up with some seriously online killers. Thanks Brentalfloss! Feeling cool! Here’s the Internet People original, which will remind you of some classics (most of which you’ll hear about again from your mom soon since she discovered Facebook).

Oh- and then there’s this version (the angrier Nalts), which incorporates some of the live images. See Spintown7 for this video.

Nalts cartoon spintown7

If YouTube, Google, Twitter & Facebook Were Cartoon People

If the popular websites were cartoon people, what would they look like? Elontirien on deviantART has the answer below (via ContenttoCommerce).

Perhaps nothing is amusing as Dr. Google staring in disdain at his adolescent son/brother, YouTube (shooting the bird with both hands).

if_websites_were_people