I was more surprised that Cisco, a B2B network leader, flip-flopped by shutting down Flip this spring. Many applauded the move due to Flip’s pressure from real-time gratification of video-enabled phones and less expensive camera/video hybrids. But I’d argue Flip had a sustainable niche if it continued to innovate and partner, as well as broaden the range of its cameras to include less expensive versions or slightly higher end cameras (with such features as an optional zoom lense or mic inputs).
Flip’s competitive advantage was its ultra simplicity and soup-to-nuts functionality. How many other manufacturers embed IBM and Mac-friendly software that is user-friendly and fairly functional?
I’ll go out on a limb here (with no other information than gut) and speculate that some electronic manufacturer will make an offer on Flip to acquire its brand equity, patents and software. However I imagine Cisco’s pride will make it difficult to allow the transfer. While Cisco has little use for Flip’s remaining assets, cognitive dissonance usually prevents buying something for half a billion and selling it for tens of millions (what I imagine it’s worth).
But let’s get to you. What does this mean to YOU? Right now Flips are hyper affordable, and the best bang-for-the-buck in the space. If you can live with the paranoia of Flip’s inevitable decision to stop servicing them (an irrational concern given the lifecycle of these), they’re a steal. I picked up the Flip Mino HD for $100 at Staples tonight, and it’s only $87 on Amazon. Yes- a Flip Mino HD for $87. Less than a year and a half ago (Sept. 2010) this puppy was debuted at about $200. Jan wanted me to tell you the Flip Mino HD with 8GB ($99) is a better deal. I guess it depends on how much you shoot… I usually clear the camera before it gets close to an hour.
Is the Flip the best in the portable videocamera market? Not anymore. But the reality is that it’s small, pretty darned good, inexpensive, and easy to use. And while we’ll eventually be happy with our Smart Phone videocameras, they’re still not offering great video quality or audio… and they’re a pain in the ass to use to edit and upload. Getting video off the iPhone and onto a computer is a pain in the ass. Plus I often want to operate both at the same time, and I’m not pleased with the iPhone 4 video quality. Furthermore, the iPhone’s slow speed and unpredictability of the “upload to YouTube” feature is weak… it compresses it poorly unless you’re on a wifi or local network.
Hours ago I had someone tell me they didn’t know what social media was today. My brother-in-law told me his competitors are using Twitter, and looked at me like he’d just seen a pig fly. Then I stumble into this video.
And I’m, like, yoooooo…. this is the stank baby. This is social media. Oh yeah, oh yeah. The revooolution. Right here. Right now.
Shows AOL as progressive, because they’re spoofing something recent and viral.
Nice way to be relevant to a web savvy target, and provide a wink to those who understand these references.
Nice concept- combining three former viral video subjects in the “where are they now” theme.
The execution is somewhat slow, despite the rapid edits. I suppose it’s because so little happens in the video… no real plot progression. This is a great reminder for me to keep my sponsored videos ultra short.
I’ve always had a pet peeve for political columnists that try too hard to connect two unrelated but recent events. The scenario bringing these three together was a bit forced. Having Mrs. Teen South Carolina walk into a convenience store asking if she’s in Iraq (and then Chris Crocker use his “leave Mrs. Teen South Carolina alone” bit was a little too easy.
This smells like a spot that cost a lot (high production value, paid actors, and dolly shots). Was the production quality a bit better than it needed to be? I would have loved to see the three characters in public (even if it meant having to use actors pretending to be pedestrians).