Eric Stonestreet’s Secret YouTube Account

Okay let’s keep this a secret, okay? Eric Stonestreet has a YouTube account. While the actor hasn’t logged in for the past year (maybe he’s busy?), it includes a delightful collection of his pre-Modern Family work. See cameos in shows you’ll recognize (and their studio’s better not issue a take-down notice), as well as this Arizona Lottery ad posted in the summer of 2009. Even more interestingly he vlogs with his friend Paul, shouting “I love you” as the poor guy returns to work. He’s also doing some shout-outs and beatboxing for peeps on YouTube. But let’s make this clear… he’s not gay.

Eric Stonestreet plays Cameron (right) on Modern Family (photo NYMag)

If you’re a fan of the actor, who plays Cameron Tucker on Modern Family, you may enjoy this Kansas State video, which shows some of Stonestreet’s undergraduate theatrical performances (circa 1996). You’ll see Stonestreet covered in complete purple for a KS recruitment video.

I think Stonestreet (Twitter) is calling himself “Stoney Pizzalot” in these videos, and showcases lots of talents that have not, to my knowledge, been seen via Cameron on Modern Family. Beat boxing? Bring it on Cameron!

AdAge Celebrates YouTube Sellouts

AdAge called out the biggest YouTube sellouts— those known for sponsored videos for top brands. Naturally my headline would have read “YouTube’s Most Prolific Sponsored Artists” had I been included in the list. For those of you whose nipples don’t get pointy when you hear words like “advertising, marketing, Mad Men, spot, creative brief, storyboards, USP, reach, frequency and single-minded proposition,” AdAge is kinda the Forbes for advertising junkies. It’s like Men’s Health except some straight people read it.

shaycarl t-shirt

The actual article is titled “Meet YouTube’s Most In-Demand Brand Stars,” and it’s a nice representation of the booming webstar, perhaps the central point of “Beyond Viral,” an amazing new book by Wiley & Sons coming out Sept. 21. Despite some conspicuous misses and a few odd inclusions, the article points to some interesting nuggets like MysteryGuitarMan (MGM) preference for a blank creative brief… his videos have never been better, and each one squashes my own confidence more aggressively than the next.

I would have also liked to read a “who’s who” of the companies that link stars with brands (Hitviews, Mekanism, PlaceVine, Howcast, YouTube). That’s something you don’t see covered well, and it’d be fascinating to read about the total market for sponsored videos and the dominant players.

TubeMogul helped compile this list, and you can see the webstar’s vital signs on the TubeMogul marketplace. The stats seem to be out of synch with YouTube’s counter and other sites (TubeMogul has me at 145 million, while YouTube alone counts 161 million…. so my views on Yahoo Video and other sites must be negative 16 million). It could be that once I “private” a video (like those I’ve buried because I no longer like them), I lose Tubemogul credit for them.

Before I could go to bed sulking for being overlooked by AdAge and Tubemogul, I discovered author Irina Slutsky sent me a note about this a week or so. And yeah I missed it. Just like the two e-mail offers to appear on AnnoyingOrange, one of the hottest web series by DaneBoe.

ADHD online-video creator and marketer seeks minimum-wage e-mail account manager from India.

These peeps don’t seem to read my blog, but I consider more than a few of them as friends… Trippy (he’s been in my kids’ bed), Buckley (he spanked me), Penna (wrote the Nalts theme and couldn’t get into bars at early YouTube gathersings), and Shay (he was new, we collabed, then he became twice as big as me overnight… and also got a lot more viewers). Others are more like acquaintances like Justine (who keeps a safe distance, but I made her what she is) and Smosh. Speaking of Smosh, Ian and Anthony get props for the recent Butterfinger Snackers video (“Selling Out”) that spoofed the criticism they’ve taken lately for doing a few too many sponsored videos. Heh. I did a Butterfinger video in 2006, a year before I goofed on this whole sponsored-video space with this video, which mentions Smosh. I’m guessing the Smosh kids never saw this diddy…

It’s me 3 years ago mimicking the emergence YouTube “sell outs” and the personalities who might desperately broker brand/webstar love connections... you know, the entities connecting brands and web stars. Most YouTube webstars know more about engaging an audience than turning a brand strategy into effective and persuasive messaging… so they need help. There are some exception- like Rhett and Link, who could just as well be their own boutique creative agency, as reflected in the quality of their advertainment and the highly unusual ratio of branded to non-sponsored views. I almost like their sponsored videos better than their brand-deficient ones because like a pro athlete they make it look easy.

And, lest I miss mentioning my book (Beyond Viral) in a single post, you’ll find mention of almost all of these cats inside the low-cost pages… including featured sections on Rhett & Link, Charles Trippy, Shay Butler and others.

Hey what ever happened to Buckley? I think he ignored me like Caitlin Hill (thehill88) and iJustine. Maybe Buckley needs an e-mail intern… I wonder if there are any Indians with the name Mason?

Why Isn’t Daisy Whitney on TV Yet?

Watch Daisy Whitney (New Media Minute) discuss advertising and content in this “Why You Suck at Photoshop” and ask yourself why Whitney isn’t doing a broadcast television show. Pick only one answer that best answers the question.

  1. She doesn’t aspire to television. That’s what her old married friends do, and they hate their jobs.
  2. There’s not a big enough audience on television that cares about new media (yet).
  3. Traditional media is terrified by her charm and knowledge. They can’t wait until she and “The British or Coming” horse gallop off into the sunset.
  4. She has a face for radio (hint- this is the wrong answer)

Hey, I’m not being a pig here, okay? I like brunettes.

Understanding “Fred,” the Squeaky-Voice YouTube Star

Fred on youtubeFor weeks I’ve been perplexed by Fred, a squeaky-voice YouTube character played by Lucas Cruikshank (Fred’s real name). He caught my attention when I found him appearing in advertisements on my own videos. Lucas lives with 6 siblings in Nebraska, and has emerged as one of the fastest-growing YouTube personalities.

I couldn’t understand the Fred phenomenon and the best explanation anyone could provide (and I asked several of the most popular Tubers for their best theory) was that it’s what the key younger demographic wants. But that’s not an explanation, is it?

Alas I found this analysis by the Sydney Morning Herald, and it all makes perfect sense:

While many boys emerging from their tween years drift into the monosyllabic age of deep introspection and rebellion, the videos made by this teenager from Nebraska reflect a garrulous sense of childish fun.

So now I think I get Fred’s appeal. His manic moves and piercing voice may annoy me, but I understand why people are compelled to watch. The fast-paced and childish bits maybe allow people to forgive their own lack of maturity.

Anyway, I woke up this morning feeling compelled to impersonate Fred’s father. Of course, Fred’s father is in jail so maybe I’m his Uncle (which is ridiculous, but believable by many YouTubers that still think Dylan is my son). Anyway- would welcome ideas on where to go with it, as I’ve only watched a few of Fred’s videos. And if you’re a Fred fan, I could use any script tips that would ensure I dovetail off Fred’s plotline well enough.

What I’m thinking. Got ideas?

  • Fred’s Uncle explains why dad’s in jail. Maybe blames Fred.
  • The Uncle is squeaky voice too, but maybe it’s creepier. So I talk slow and deliberate before speeding up the voice.
  • There’s humor, but almost a playful sadness or dysfunction that’s revealed about Fred’s family- so we understand his behavior even more.

And I haven’t forgotten about the spoof of the paper car. 🙂 Thanks for your ideas on that!