Tag Archives: monitor

TubeMogul and DynamicLogic to Prove Video Sells

In this NewTeeVee piece by Liz Shannon Miller, Tubemogul CEO Brett Wilson announces research with DynamicLogic that will finally show the ever debated link between online video and sales.

He also proclaims his disdain for the words “viral video” and “view.”

TubeMogul's Brett Wilson Hints at DynamicLogic Study to Show Sales and Video Relationship. DynamicLogic is One of the Leading Web Research Firms.

With my luck this study will be released the day after my final manuscript is due for Beyond Viral. Don’t ask me when this book is published because I can’t remember. I see manuscript in a few weeks.

Beyond Viral by Kevin Nalty. You Can't Judge a Book By Looking at Its Cover

Does That YouTube Video Help or Hurt Your Brand? The Peeps Decide.

You can decide whether a random YouTube video helps or hurts a brand, simply by voting on YouTube Brandwatch (see link). Vote on videos about laptop wedgies, Bic lighter tricks, or sexy Sprite. (Source: YouTube Biz Blog).

Read YouTube’s interview with Matthew Yeomans and Bernhard Warner, directors of Custom Communication.

The blog is an outgrowth (code for promotional vehicle) of the duo’s Social Media Influence Conference, to which Nalts Consulting hasn’t yet been invited. 🙂

The YouTube Brand Watch logo

Free Online Monitoring Via YouTube

Monitor your brand if videos are uploaded using your brand in the keywords.

Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution…

Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not at least scanning videos that are tagged with the word Coke, then you may miss something important. It’s as simple as registering on YouTube and going to your subscriptions. Then enter your brand name in the “tag” section, and you’ll have videos waiting for you if they use your name in the tags.

There are other services doing more comprehensive, advanced and ongoing monitoring by turning speech into text, and then analyzing the content in sophisticated ways. But this is a nice place to start. It’s as easy as setting a “Google Alert” for your brand name to ensure that news and major blog posts aren’t missed.