So there’s a galary of amateur videos (consumer-generated advertising) posted on Doritos’ UK website, including this classic Davideo hit. He’s the UK creator of the exploding Diet Pepsi Mentos girl, and one of my favorites in the use of abstract video animation (so be sure to rate it if “five sizzling chips” if you like it too).

It’s another agency produced flash site, so no direct links to the videos are provided, but it’s called “Just Can’t Wait.” So you have to go to the site, skip the intro, click “Just Can’t Wait” and vote. At least you don’t have to friggin’ register to vote. 

Dear agencies: when are we going to learn that it’s cost prohibitive and unnecessary to create a custom site with subpar video players? To its credit, Doritos also set up a YouTube channel that features “Just Can’t Wait,” but I’m not sure votes count there.

Here’s another brave entrant featuring a guy whose tongue burns off. Kinda gross (as reflected by the votes) but has the most views.