Tag Archives: market

How Many of the 10 Billion Videos Viewed in February Did YOU Watch?

online video viewing causes spines to turn into rusty knotsWe watched 10 billion videos in February, according to ComScore yesterday. That’s a 66 percent gain from February 2007, and apparently about 73 percent of people online are watching videos. Which means the other 15 percent are losers that are too busy brushing up on their math skills.

35 percent of this activity is on Google/YouTube, followed by about 6 percent by Fox and 3 percent by Yahoo. So if you want the “long tail,” go diggin’ into some of the big-media entities that top the list with one percent share.

I’ll be on YouTube.

Online Video in UK: YouTube vs. BBC

Hitwise reported recently on the dramatic growth of online-video viewing in the UK. Time to start faking a Brittish accent in my vlogs.

The most interesting part of this, for me, is that YouTube’s total traffic is higher than the next 10 properties combined. And YouTube’s 69% share of the top 10 is followed by a paltry 5.6 percent share by the BBC. Can it last?