YouTube Statistics for 2012

Time Magazine provided a rather exhaustive review of YouTube’s past, present and future. Check out the full article, titled “The Beast With a Billion Eyes” (a title, no doubt, with Shakespearean roots). Some highlights:

This is the first ever coverage of YouTube that failed to mention Shaycarl or Olgakay.

The piece cites the age-old quote that every minute that passes in real time, 60 hours of video are uploaded to YouTube, and then plays with the math (more video uploaded in past month than three big TV networks in the past 60 years).

YouTube gets 4,000,000,000 page views a day, which adds up to 1,000,000,000,000 a year.

The author creates the mock YouTube video title, “LOLOLOLOL this thing is amazeballs!!!!!!!”

YouTube recently enlarged the thumbnail images very slightly. “That change alone increased clicks to the Watch page by 2%,” said Margaret Gould Stewart, director of user experience.

On the efforts to boost channels (versus individual videos): Where there used to be two units of organization on YouTube–a single video and the 1 billion video collection–now there’s something in between.

YouTube has 800,000,000 users (about the same as Facebook) who watch 3,000,000,000 hours of video a month. But even one of the most-subscribed guys, RayWilliamJohnson, has 5.3 million subscribers. So that could suggest that the number of users who actually subscribe is in the low single digits.

Average viewing session remains a low 15 minutes (compared to hours of television binging).

Time Magazine on Video Chefs: From Depression to Heavy Metal Vegan

Nasty Babydoll Food Which Is Unrelated To This Video

Want some indigestion and entertainment? Look no further than YouTube chefs. Courtesy of Mike VideoEditGuy, it’s Time magazine explores chefs — ranging from a 95-year-old lady who grew up in the depression to a head-banging vegan chef. And Harley, the EpicMealTime guy who gives “Man vs. Food” a run for its calories. Who hasn’t heard of candy pizza?

Finally don’t forget the drunk chef, Hannah Hart, who is aided by the “fiery courage” of alcohol. She tried to quit after 1, then 3, then 5. Seems it became an addiction…


“Online Influencers” Definition: TechCrunch vs. Fast Company; 4Chan’s Moot Photo Faked.

Fast Company’s November issue takes on the subject of online influencers, with prominent features of YouTubers, iJustine and MysteryGuitarMan. The piece provided some nice insights into the “going rate” of a weblebrity/webstar… mid-high six figure incomes with $20-$50K per sponsored videos. Sustainable?

Techcrunch took objection to the piece and brought it out back for a good-times ass whooping. And to that I shout, “fight, fight, fight” (and hope nobody kicks my ass while I get some good footage). Here’s a picture of Justine Ezarik. I’m not swiping the one of Joe Penna (MGM) because I’m too lazy.

Most online publications took on the debate of "online influencers" as an excuse to use photos of iJustine to boost page views.

The real surprise of the article, beyond such trivial disputes as to “what defines online influence,” is this… who would have thought that 4Chan’s “Moot” would be fairly zit free, thin, and (dare I concede without sounding perverted) handsome? Is this an elaborate plot by “Anonymous” to give Moot a fake image, torn from some J. Crew catalog or an Asian teen porn magazine?

4Chan's "Moot" isn't as ugly as we might have expected

Yeah I’d say we’ve been punked. That aint Moot. Here’s the real Moot. But you gotta love 4Chan. I’ll bet they cleverly manipulated all of the influence data, showing that Fast Company and TechCrunch are both wrong. Fight, fight, fight!

The real Moot (4chan)

Just remember kids… I may not be in the cool crowd, but I knew them when.