If you think you have the worse job in the world, imagine working for Viacom in the public relations group. The organization has decided that, above all else, it must fiercely protect its copyrighted material. A worthy cause when your core asset is not your people, but your family of brands, movies and shows.
But is the legal attack on YouTube (which now appears to invade the privacy of YouTube creators and viewers) worth the fuss? Viacom is becoming the poster child for excess… a noble cause gone mannic like God-honoring terrorists. It’s making Disney look like Kevin MacLeod.
If you haven’t been keeping track, many of the most popular videos on YouTube right now anti-Viacom rants. In fact, I’m pretty sure I could hit the top of the “most rated” section if I shot a video of me pooping… as long as the title was “Viacom Sucks.” Heck- click here for a search on YouTube by the word “Viacom.”
TheReelWeeklyNews has made a whole cause out of calling out Viacom in a series of videos (with a somewhat annoyingly rhythmic speech pattern) that are further catalyzing the YouTube community’s absolute despise of Viacom. See video below.
Even the jaded are aghast. Viacom may have a legal right, but the PR damage will not soon heal. The real question is whether that damage will trickle down to Viacom’s otherwise beloved brands…
We’re talking big names with strong equity: Paramount Pictures, Dreamworks, MTV, VH1, Comedy Central, Nickelodeon, even AtomFilms and AddictingGames.
In the meantime, I’m staying the heck out of it, and making videos of myself pouring candy into my coffee. A cause against Viacom will forge a temporary bond among advocates of privacy and freedom of speech. But it’s fleeting. Like Stephen Covey says about bashing people behind their back… it forms a cheap morter.
I’d avocate that the energy now placed against Viacom (or Scientology for that matter) would be more influential if it was directed to a positive alternative. Kinda like athiesm — being anti-God isn’t really a sustainable position. You gotta be for something else. For athiests, maybe that’s pro-science or pro-intelligence or something. Not really sure. God strikes me as a bit more interesting than science. And while I’m on this tangent, why are athiests always trying to prove God doesn’t exist and force believers to prove He does? I believe in God but if you don’t, it doesn’t really concern me.
So what is that positive alternative to Viacom’s madness? I dunno. I’ll leave that to smarter people. I don’t even know what net neutrality means, so I’ll go penis poke someone.