Tag Archives: larry

Larry King vs Some Dude on the Internet

Larry King gets about 1.2 million viewers a night. This guy, Sxephil, has been seen 14 million times in the past month. The YouTube “star” will average 1 million views per day soon.

  • Larry King is well known, can be found easily on the large monitor you call a television. He’s been in lots of movies. Maybe you’ve seen one of them.
  • This guy, Phil, makes his own web show and you’ve never heard of him. But a few million have, and follow him like hobos follow liquor. In fact many days, he’ll have more eyes on him than Larry King, especially when you count Phil’s other videos, web, live broadcasts.
  • Larry fetches a pretty penny for an ad. Phil? A bit less. No- a lot less per view.
  • Phil writes, shoots, directs, edits and produces his stuff. Larry? He has some help. Expensive help.

And you want to know the interesting thing? People far less popular than this Phil guy are getting seen more daily than most of the television shows you talk about. Hmmm…

This is what I’m talking about, media buyers (see last post). The world’s a-changin’.

P.S. Phil- I’d say life is the paper not the pencil or pen. But you and ZeFrank have never commented on this blog before, so you may never know that Great answer.

Brightcove for $99 per Month. What’s This Mean to a Crowded Platform Space?

Like me, perhaps, you are more interested in what’s in the video than what site is streaming it.

But no sooner than I identified the “poor man’s Brightcove alternatives,” did I find a comment from Brightcove’s Jeff Whatcot alerting me to the new $99 monthly “express” version of Brightcove that was announced today. Again- this is an offering for publishers to stream video, and not another videos-sharing site for consumers.

Brightcove Express Logo

VideoNuze’s Will Richmond blogged weeks ago about the proliferation of players in this space. It will be interesting at the StreamingMedia Digital Video event this week to sort it out. Richmond lists the following players. How’s a girl to keep up?

thePlatform, Brightcove, Ooyala, Twistage, Digitalsmiths, Delve, KickApps, VMIX, Grab Networks, ExtendMedia, Cisco EOS, Irdeto, KIT Digital, Kaltura, blip.tv, Magnify.net, Fliqz, Gotuit, Move Networks, Multicast Media, WorldNow, Kyte, Endavo, Joost, Unicorn Media and Episodic

I wonder how many of these companies will find this post as quickly as Brightcove’s Whatcot. Free pixels for any people from these companies that find this post and comment below.

Larry KlessblogHats off to Larry Kless (I always want to call him Klessblog) for not only adding a footnote about me to his recent event summary, but to featuring me for my pratfall in 2008.