Tag Archives: language

Advertisers Like “YouTube Safe” Content: So…

Advertisers like safe content, and it won’t be long before media buyers restrict certain YouTube ads to “safe” videos to protect their marketing clients and brands. So now that mama Google allows YouTube partners to note that the video is “safe” (no drugs, no violence, no sex, and no drugs), I’d urge you to code yours accordingly.

I just found my three most-viewed videos representing 50 million of my 160 million views (one is a scary prank, one is “funny“, and the third is “cute“). Then (see below) I rated them “safe” via the content-rating tool YouTube rolled out recently.

YouTube allows advertisers to target videos to ensure ads aren't displayed near strong language, nudity, sex, violence or drugs.

Are advertisers yet targeting content, and serving higher “CPMs” (the cost per impression metric that is the lifeblood of YouTube) around these videos? Don’t know yet, but it seemsĀ inevitable. And it took just a few minutes.

I can’t hurt since I am not so ambitious as to stray from generally family-safe content… I think I’ll survive if I just lost some high-CPM preroll ads featuring porn and crack ads. Yes I just said crack.

Hey this post will be good for search-engine discovery. Watch it become one of my most-f’ing viewed posts.

eBaums Features My Worst Video Ever… L33t Dwarf Horses

eBaums featured my worst video ever a few hours ago. It’s called “l33t dwarf horses,” and it’s a parody of “Internet gaming speak.” It was inspired by DigitalPh33r (see recent post on him). For more about l33t, see this Wikipedia entry. Or the Urban Dictionary version of it.

eBaums must have ripped the video from some website, and posted it. So I just set up my own Nalts account, posted the same video, and asked them to provide correct attribution.

Then again, with 224 scathing comments (in just four hours) and a 1/5 star rating, maybe I don’t want credit…