Imagine trying to run Hulu…
- On one hand, you’re dragging some media companies to the web. On the other, they’re out ahead of you on competitive platforms (Disney/App).
- You threaten to quit because your pricing is wrong (FastCompany).
- You’re charging for content that has ads, but at least the user interface is clunky… because some of your “partners” want to stream it on their archaic technology. Journalists and pundits accuse you of too many ads, even if it’s allegedly only one per 5 minutes.
- You’re thinking about going all pay… effectively competing with your primary distributor (cable).
- Your primary backer (NBC) is losing its strategic influence. You are blocking some new delivery devices and platforms like GoogleTV.
WackArnold’s post, “Hulu, Destined for Fail?” raises an interesting question.
I’d like to formally propose that Hulu is “lost in the middle,” with decreasing relevance as IPTV emerges and web video moves to television screens via a number of new platforms and hundreds of devices. It’s not showing the ability to coral networks, or to enable distribution via emerging platforms.
Hey networks… don’t bite your friends.