Tag Archives: instructional

Online Video

How to Find How-To Videos

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One of the most profitable areas of online-video is and will remain “how to.” For most subjects, the content is “evergreen” (not requiring frequent updates), it’s highly sought after, and gives advertisers a way to target consumers by specific interest.

But how do you find the how-to video you need “just in time”? First, you can search Google and add “video” to your term.  Howcast is a site dedicated specifically to instructional videos that are standardized and simple. And here’s a list of how-to videos courtesy of the YouTube blog.

How to print your own T-shirt: http://bit.ly/159Hpi
How to speed read: http://bit.ly/2FRRi
How to look like @ladygaga: http://bit.ly/Rb9pv
How to tie a tie: http://bit.ly/JXHZo
How to make fresh pasta: http://bit.ly/TeKAS
How to make fire without matches or a lighter: http://bit.ly/pSyZw
How to open a beer with a pen: http://bit.ly/2usCi1
How to knit: http://bit.ly/16oQBg
How to cut your own bangs: http://bit.ly/Ib3pq
How to make ice cream in a bag (preschool edition): http://bit.ly/X8s65
How to do a banana kick: http://bit.ly/1JJT0f
How to count to 20 in Japanese: http://bit.ly/4gCv3q
How to peel a melon: http://bit.ly/BmXlB
How to get better mileage: http://bit.ly/2zdzm
How to create perfect red lips: http://bit.ly/15sezH
How to escape from handcuffs: http://bit.ly/jHQPr
How to flirt like a pro: http://bit.ly/2Rv5Zm
How to surf: http://bit.ly/Ga8Dk
How to train your dog to stay: http://bit.ly/xJWUb
How to make a bacon-infused cocktail: http://bit.ly/mameg
How to build your self confidence: http://bit.ly/dwZpZ
How to beat writer’s block: http://bit.ly/3x5kek
How to be funny on a first date: http://bit.ly/m8Dvx
How to be a DJ: http://bit.ly/cfEj4
How to make mac & cheese, mmm: http://bit.ly/Ov8tC
How to use gel liner: http://bit.ly/TrMRD
How to give a presentation: http://bit.ly/12ny4U
How to make a how to video: http://bit.ly/6SKe8
How to do the Windmill: http://bit.ly/RdWO9
How to get watermelon nails: http://bit.ly/czp8n
How to shoot penalty kicks: http://bit.ly/5qREA
How to wrap a gift professionally: http://bit.ly/LhEpU
How to make your own bicycle crank: http://bit.ly/10fe45
How to make chicken biryani: http://bit.ly/4hqV9R
How to make wine: http://bit.ly/tdafs
How to draw a “realistic” manga face: http://bit.ly/108hUx
How to understand integrals: http://bit.ly/Bzc6B
How to look sharp for a job interview: http://bit.ly/hksI0
How to play violin – lesson one: http://bit.ly/2DnJDh
How to properly chop vegetables: http://bit.ly/1dq9I4
How to make a camisole in one minute: http://bit.ly/rLNCx
How to grow strawberries indoors: http://bit.ly/Mo5bz
How to shave: http://bit.ly/3kv7IE
How to crack a coconut: http://bit.ly/3XTfvw
How to buy a house: http://bit.ly/RSVng
How to make Rigatoni Carbonara: http://bit.ly/MsK57
How to make a BristleBot: http://bit.ly/unPlZ
How to do makeup for small eyes: http://bit.ly/1McfOw
How to make a custom beer pong table: http://bit.ly/1D5n2i
How to fuse plastic grocery bags into a reusable shopping bag: http://bit.ly/1eS6zf
How to fold a fitted sheet: http://bit.ly/4kxbJI
How to save money: http://bit.ly/3sd0u6
How to improve your memory: http://bit.ly/eCILa
How to sew a dress: http://bit.ly/13xkKx
How to backflip: http://bit.ly/1Awqto
How to curl hair: http://bit.ly/WpwdS
How to recycle beer bottles with limes: http://bit.ly/1z8yM8
How to hem pants: http://bit.ly/k7sW3
How to make a green screen: http://bit.ly/pPtJW
How to polish shoes: http://bit.ly/45dXNu
How to repair a bicycle puncture: http://bit.ly/ocqzX
How to make kimchi: http://bit.ly/3kFvLs
How to recycle used computers http://bit.ly/3SkN6a
How to make veggie sushi: http://bit.ly/oE6tZ
How to record better webcam videos: http://bit.ly/2rbn5E
How to speak French – meeting and greeting: http://bit.ly/OTfiU
How to make a “Where the Wild Things Are” Halloween costume: http://bit.ly/28qjv1
How to do yoga: http://bit.ly/1cGeeW
How to cook Cola BBQ pork chops: http://bit.ly/3eWonX
How to deliver a baby in an emergency: http://bit.ly/469fc5
How to melt away pounds: http://bit.ly/2BW8BE
How to wear different types of scarves: http://bit.ly/2sGH8s
How to Casper: http://bit.ly/1WwYHI
How to fold origami: http://bit.ly/1Q9T84
How to do self-defense when confronted with a gun: http://bit.ly/2l47Fz
How to make a camisole in one minute: http://bit.ly/rLNCx
How to make ramen noodles: http://bit.ly/16JKhC
How to care for a pet shark: http://bit.ly/1is544
How to apply fake eyelashes: http://bit.ly/2AvRV3
How to make a card: http://bit.ly/2M8YaO
How to make simple, delicious compound butters: http://bit.ly/Q2USo
How to dye your clothes: http://bit.ly/4nkbEZ
How to transform a boring school uniform: http://bit.ly/49P2I5
How to plant a vegetable garden in 30 minutes: http://bit.ly/1qdPEn
How to solder copper pipe: http://bit.ly/3Fsit2
How to make an upholstered headboard: http://bit.ly/iCh9a
How to dress appropriately (according to Tim Gunn): http://bit.ly/2Jjiux
How to make sage risotto (as taught by a kid): http://bit.ly/27jyEd

book, Online Video

Wonder Why How-To Videos Boom Despite Economy?

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how-to video siteWhen PR Pro Laura Hart (Beck Media & Marketing) contacted me in early August about how-to video site “Wonder How To,” she suggested a WVFF blog post on top video sites, and told me her client’s website had 145,000 videos. I was impressed with her pitch (she had bothered to read the blog), and promised to write about the category again and WonderHowTo. When I preditably forgot, and she reminded me gently a month later — only she had to update her stats. The site now has more than 200,000 videos.

It’s no surprise that how-to websites are booming and video makers are creating more instructional (do it yourself- DIY) videos. In a tough economy, we’ll be outsourcing less and relying on our own lack of competency. Just as we’ve grown accustomed to Googling answers, we’re now surfing video to learn new tricks, software tools, and hobbies. Or maybe we just want to learn how to smash a bottom of a beer bottle.

Most importantly, DIY is mostly evergreen content. Years from now we’ll still want to build a hover board from scratch (see “hot” section for more like it). There are a number of how-to sites, and much of WonderHowTo’s content is right from YouTube or Metacafe. But it’s well indexed around an important application for video, and it’s frankly hard to find DIY video via YouTube and even Google.

Other how-to websites include HowCast, Graspr and Life 123 and 5 minutes. I haven’t reviewed them all because I haven’t decided to plunge into the maybe-more-profitable-but-less-exciting DIY space. But if I were to start these, here’s what I’d do:

  1. Hedge your bets, and post everywhere. Use TubeMogul and be sure to market your content via sites (like WonderHowTo) that may not require you to host it there, but would list your video.
  2. Keep it short. Nobody has ever said “that instructional video went too quickly.” Chapter it if necessary, and provide places for people to pause.
  3. For the love of God keep it simple. No expensive production necessary.
  4. Focus on topics that are unique- the space is already crowded with obvious things like home repairs and software… find something in which you’re uniquely qualified to teach.
  5. Want to really set yourself apart? Entertain! It has worked for most popular chefs.
  6. Don’t stop by posting on these sites. Find blogs around your topic area and let them know the videos exist. Preferably lead them to sites that share revenue.
  7. Sell yourself. Have a simple website that credentializes you as an expert- and even better have a book even if it’s a self-published short one.

P.S. Here’s a recently featured how-to video: How to get into any pub by pretending you’re a disk jockey.

BlipTV, Blogs on Video, book, Future of Online Video, Making Money, Making Videos, metacafe, Revver, YouTube

The Attack of the Killer How-To Video Sites

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Lately it’s “The Attack of the Killer How-To Videos Sites.” We’ve already seen ExpertVillage, Instructables, AOL’s How To, VideoJug, and of course YouTube’s How-To section.

While uploading on TubeMogul.com this morning, I noticed three more sites that have surfaced. Most of these models depend exclusively on advertising revenue. While that’s a nice interim model for targeted buys, I do see the potential for sites and creators to post modest fees for instructional videos.

If it was “iTunes” easy to buy a “how to” video, you’d probably pay a modest fee for “just-in-time” learning. Anything to avoid the instructional manual, attending a class or hiring a pro. Here are some examples:

  1. Sclipo.com Although it’s got a laughable web 2.0 name and brand, Slipo is somewhat unique. It’s more fo a social learning network for teaching through video & webcam. People can meet others of common interests, and engage in live, personalized webcam classes (members can schedule appointments, charge fees, and re-watch their live classes later for additional practice).
  2. HowCast.com HowCast is probably “the one to watch,” since it has recently signed distribution agreements with Blip.tv, Metacafe and Bebo. Those join a collection of distribution agreements with Myspace, YouTube, Verizon FiOS TV, Joost, and ROO. It doesn’t hurt that it’s founded by veterans from YouTube and 3 from Google. Howcast provides advertising revenue-sharing income for user-generated content and professional video.
  3. 5min.com 5 Minute is a place to find “short video solutions for practical questions,” and a place for people to share their knowledge. The idea behind 5min, of course, is to focus solutions that can be visually explained in no more than 5 minutes.

And if you don’t like what you see, find a free Web 2.0 platform and aggregate your own “how to” videos around some ridiculously niche topic. Or just create your very own revenue-producing “How To” video using Revver (see a video I made back in Sept. 2006). Better buy one of these coin counters (see video) to help sort your pennies.

While you’re at it, please create a “how to” video on attracting weary advertisers.

Pete Cashmore reviews some of the best “how to” video sites at Mashable.com, including SuTree.com (a site that aggregates them but isn’t working as of this writing).

Online Video

Naltsgetsfit Hits First Milestone. Ready for Diet/Health/Fitness Sponsor.

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picture-11.pngI launched that March 19 NaltsGetsFit video (yes, the shirtless one) before YouTube’s maintenance problem started minutes ago. Here’s the thumbnail, which populated on my channel page. But the video (despite having 150 views) isn’t appearing in classic YouTube fashion. So I made it, ChristopherMast. You?

I’m ready for a health/diet/fitness sponsor, now. Get me to visible improvement by May 12! Something credible that actually works, please. Maybe take it bigger than one person- get a bunch of us on board to journey our road to healthier living.

May 12 (my bday) is my new fitness milestone. I’m going to feel comfortable while shirtless at the pool this spring and summer… for the first time ever.

… Unlike the look of torture I showed tonight as I revealed my killer abs (buried beneath a remaining Stromboli of cottage cheese).

P.S. Hi, Marilyn.