Last year we celebrated the worst corporate Christmas and Holiday greetings. This year we’re celebrating the good ones. Got one? We’ve found one by Klick Health, and it deserves recognition. The sheer number of edits and costumes shows effort that is uncommon with end-of-year throw aways.
This one is interactive so you can win some loot for naming the characters.
Well we did a recap on the worst corporate egreeting cards, so it’s only fair to share the winner of the 2010 WillVideoForFood Best Agency Holiday Greeting Video Award. I just made that award up, but it does come with a trophy and a piece of cheese.
Holiday spam time! I’m holding a contest to see who can identify the crappiest holiday e-mail greeting! Can you top these three? It shouldn’t be hard. And you get extra points if you uncover a really bad corporate eGreeting that’s trying to mimic a viral video and does so awkwardly. After all, we’re a video blog here… which means occasionally we talk about video.
Some winning criteria for the WillVideoForFood “Crappiest Corporate eMail Greeting of 2010” award: a) use the online medium for form over function, b) lack taste and humor, especially if it tries anyway, c) is unpersonalized, d) is self serving, e) it accidentally politically incorrect, f) is obviously providing the least effort possible.
Here are my the three leaders so far. Please put yours in the link, or e-mail me if that’s better. NOTE: remove any codes after & or specific numbers/letters… thus the penny-pinching gifter won’t know who “outed” them. Except in my case I guess.
1) CLIP FART: The anonymous company that sent an e-mail with this ass-face clipart picture. I asked the sales rep if his retarded son drew it, and he said yes… and the son aspired to be a viral video maker. I told him to turn up the retardometer. I’m convinced Tommy (not his real name) just didn’t know how to turn off the auto-greeter via his sales force automation software.
2) MIDI-OGRE This InVivo website a corporate friend sent me because a) you have to download software, and b) while you’re downloading (what is probably spyware) an annoying midi loops. I somehow have two sessions open, and the song is in a weird infinite echo that’s like Santa on acid. I can’t even find the open browser windows and it’s making me insane.
3) CHARIT-INABILITY Thirdly (and I won’t share this for obvious reasons) was the corporate eGreeting that invited me to click on one of three charities. I clicked on one, refreshed and clicked another. So maybe they’re not even tracking (or donating), or else I just tripled their donation and tomorrow may decide to bankrupt them.
What do you have? Special points if it’s a horrible viral-video holiday eGreeting… but it has to be from a company. And go for a stupid-ass pun name like my three to cheese it up even more.
Let’s work together here, people, and see if we can find the worst-ever eCards from corporations. Agencies are especially gifted at providing cheesy holiday eGreetings that damage their brand. Now this one gets some credit for the script and cast, but the awkward direction, editing, and B-grade acting help land itself on the “WVFF Worst Holiday eCard” list.
I often do videos I don’t love, and they get lots of views for reasons I can’t explain. And then occasionally I do a video that I personally like, and the masses feel otherwise. This holiday video fits the latter category. I’ve watched it a dozen times, and it cracks me up. The stereotypical dysfunctions of a family gathering… and the cool music played by my father-in-law.
Naturally everyone was aware this was a parody, and few of the family members actually resemble their characters. For instance, my brother-in-law Greg doesn’t drink. But he played a sneaking boozer pretty well… without the “over the top” drunk moves that many would have chosen. And our sweet niece Ali played the whining teen pretty darned well.
Through careful editing, most of it appears candid style- and I deliberately shot across the room to give it that feel. Enjoy your holiday weekend, and all the dysfunction we call family. 🙂