Tag Archives: girl

Online Video

YouTube’s Dr. Ruth… But Less Short, German and Smurf-Like

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I was very careful in my headline to NOT describe Kicesie (Kicesie’s Closet) – see her also on SexHealthGuru. Rather I’d just contrast her to Dr. Ruth, the pioneer of sex-talk on radio. Kicesie is now bringing this “no beating around the bush” sex advice to YouTube.

I discovered her just now when I was checking my ranking on YouTube… and noticed I’m on top of her at the moment. But I have a feeling she’ll be on top of me pretty soon. She’ll probably stay on top of me too.

Honestly how can I compete with sex advice from a young blond woman? This is enough to make an old, faithful married man blush. Geez- my mom hosted a PBS show called “How to Talk to Your Children About Sex,” back in the 1980s, but it sure wasn’t this kinda stuff!

To be fair, Kicesie isn’t the actual name of the host. According to the YouTube channel page, “Kicesie is science mixed with interpersonal exchange. As a brand, Kicesie is a video production company, a media relations team, a research group and an advertising venue.”

YouTube\'s Dr. Ruth- Kicesie

advertising, Blogs on Video, book, Future of Online Video, Making Money, Making Videos, Mentos, Online Video, popular videos, Video, Video Advertising, Video Business, YouTube

Pratfall Spices Up Viral-Video Panel

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Guy falls on stage during panel about viral videoSo I took a deliberate spill while hosting a panel at Streaming Media East called “Creating and Promoting Amateur Videos.” Paul Kontonis, CEO of For Your Imagination, screamed like a teenage girl, but was one of few people that realized it was a joke.

The fall is 1 minutes and 9 seconds in. Warning: Per my YouTube video today explaining this, when you do a pratfall that people think is real, you’ve backed yourself into a corner. If you say “I was just kidding,” you simple make it look like you’re saving face. So I didn’t bother to explain.

You actually may want to watch more of this video because it explores what makes a video viral, and how marketers and amateurs can promote their video using online video sites and blogs. It was an all-star cast (except me): Paul Kontonis, CEO, Co-Founder, For Your Imagination; J. Crowley, Founder, Black20; Ben Relles, Founder and CEO, BarelyPolitical.com (the guy who created Obama Girl); and Kip “Kipkay” Kedersha, Viral Video Producer, Metacafe Top Producer.Here are the rest of the Streaming Media Videos, including a session called “Young People’s Attitudes Toward Online Video,” which includes Dylan of Dylan’s Couch (CinemaFreaks on YouTube). And be sure to comment on the “For Your Imagination” blog. Something like “Nalts is a genius. I can’t believe you signed Xgobobeanx and not him.” And thanks to Jennifer and TubeMogul.com for help embedding this (I finally installed a “Raw HTML” WordPress plug-in so I can insert widget thingies and other Web 4.0 things).

advertising, book, Contest, Online Video, popular videos, YouTube

Doritos Video Contest

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doritos davideoSo there’s a galary of amateur videos (consumer-generated advertising) posted on Doritos’ UK website, including this classic Davideo hit. He’s the UK creator of the exploding Diet Pepsi Mentos girl, and one of my favorites in the use of abstract video animation (so be sure to rate it if “five sizzling chips” if you like it too).

It’s another agency produced flash site, so no direct links to the videos are provided, but it’s called “Just Can’t Wait.” So you have to go to the site, skip the intro, click “Just Can’t Wait” and vote. At least you don’t have to friggin’ register to vote. 

Dear agencies: when are we going to learn that it’s cost prohibitive and unnecessary to create a custom site with subpar video players? To its credit, Doritos also set up a YouTube channel that features “Just Can’t Wait,” but I’m not sure votes count there.

Here’s another brave entrant featuring a guy whose tongue burns off. Kinda gross (as reflected by the votes) but has the most views.

davideo doritos

advertising, book, Making Money, Making Videos, marketing, YouTube

YouTube as Marketing Channel: Live With Bloomberg

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Marketing Consultant Toby Bloomberg (Marketing Diva Blog) is hosting a radio/podcast show on the topic of YouTube as a marketing channel. It’s live tomorrow night (Tuesday, 6:30 PM EST). I’ll be a guest along with Ben Relles, creator of the wildly viral “I Got a Crush on Obama” and Barely Political.

Here are the details:

  • What: YouTube/social networking video sites: Play Toy or Credible Marketing Strategy? Kevin Nalts and Ben Relles join Toby to explore if video networking sites like YouTube can go beyond “cool” to a credible marketing strategy. And by the way, how do you get a video viewed by thousands?
  • When: Tuesday, 2/19/2008 6:30 PM EST
  • Where: (718) 508-9924 (or visit Toby’s channel on BlogTalkRadio, but note this link activates the last show with a preroll audio ad).

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